- Paperback: 256 pages
- Publisher: Routledge; 1 edition (7 Dec 2000)
- Language English
- ISBN-10: 0415207878
- ISBN-13: 978-0415207874
- Product Dimensions: 23.2 x 15.6 x 1.6 cm
- Amazon Bestsellers Rank: 1,809,584 in Books (See Top 100 in Books)
- See Complete Table of Contents
Working for McDonald's in Europe
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More About the Author
Product Description
Review
"Royle presents a large body of often striking data garnered from official statistics, participant observation, and extensive interviews with corporate executives, restaurant managers, union officials, and workers, and does so with clarity and a good eye for the telling quote, illustration, or piece of corporate love." Contemporary Sociology ."
Product Description
The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include:
* an overview of the McDonald's Corporation's development and structure
* an analysis of its corporate culture and the issues of franchising
* an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining
* a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council
The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.
Inside This Book
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First Sentence
This book is concerned with the protection of democratic rights in the workplace and raises a number of important questions about the regulation of multinational corporations in modern society. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
This book is concerned with the protection of democratic rights in the workplace and raises a number of important questions about the regulation of multinational corporations in modern society. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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