Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.
Eileen Brown is a social media and social business strategist. She specialises in digital crisis management and online brand elevation. She is contributing editor of the social business column at ZDNet.com
Eileen enables your social business: to connect with your customers, identify influencers and gain advocates for your brand. She transforms engagement to improve customer satisfaction and perception, forging vibrant communities to amplify your message and improve customer communication.
She is an accomplished and well-known social media speaker and an advocate for the advancement of Women in Technology.
She is a member of the IoD, the BCS, a fellow of the RSA and is the Chair of Intellect Women in Technology.
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