Working the Crowd: Social media marketing for business and over 2 million other books are available for Amazon Kindle . Learn more
Buy Used
£1.90
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by Zapper
Condition: Used: Very Good
Comment: Eligible for Amazon's FREE Super Saver/Prime Shipping, 24/7 Customer Service, and package tracking.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Working the Crowd: Social Media Marketing for Business Paperback – 22 Nov 2010


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback, 22 Nov 2010
£4.20 £0.01

There is a newer edition of this item:



Product details

  • Paperback: 178 pages
  • Publisher: British Computer Society (22 Nov. 2010)
  • Language: English
  • ISBN-10: 190612471X
  • ISBN-13: 978-1906124717
  • Product Dimensions: 17 x 1 x 24.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Bestsellers Rank: 369,508 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Eileen Brown is a social media and social business strategist. She specialises in digital crisis management and online brand elevation. She is contributing editor of the social business column at ZDNet.com

Eileen enables your social business: to connect with your customers, identify influencers and gain advocates for your brand. She transforms engagement to improve customer satisfaction and perception, forging vibrant communities to amplify your message and improve customer communication.
She is an accomplished and well-known social media speaker and an advocate for the advancement of Women in Technology.

She is a member of the IoD, the BCS, a fellow of the RSA and is the Chair of Intellect Women in Technology.

http://amastra.co.uk | http://eileenbrown.wordpress.com | http://twitter.com/eileenb | http://linkedin.com/in/eileenbrown | http://facebook.com/WorkingTheCrowd| http://gplus.to/eileenb | http://www.zdnet.com/blog/feeds/

Product Description

Review

Brown's varied experience and analysis of both the small and large businesses need for social media makes her advice stand out from the crowded field - and told in the lively voice those hearing her via social media channels have come to know and love. As a business person, you already know how to work a crowded room - learn here how to extend your company and your brand across the Internet. --Betsy Aoki, Senior Program Manager, Social Media, Microsoft

ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK

Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University

ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK

Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University

About the Author

Eileen Brown began her career in the Merchant Navy and was Shell Tankers' first female Deck Officer. She then took charge of a container shipping line before managing Microsoft's IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies' social media strategy and online branding.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.5 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By the-empty-bookshelf on 14 Aug. 2012
Format: Paperback Verified Purchase
I've worked as a social media manager for some time now and I found this book to be a bit of a pointless slog. It's someone pretty much describing the internet to you in rather boring terms. I was expecting it to be more strategy focused from the title, but it really didn't deliver anything other than a short-sighted overview of existing applications. I also got the impression that this isn't someone with their finger on the pulse.

I'd recommend this book to anyone who is unfamiliar with social media from the outset and particularly those representing themselves (read: middle-aged motivational speakers). Very little value for professionals currently managing a brand online.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By D. Oliver on 18 April 2012
Format: Kindle Edition Verified Purchase
I'm here in a busy airport lounge wondering again what the answer is to a challenge social media has presented my little area of the Enterprise I work for ... And yet again Eileen has the answer as clear as a bell in black and grey on my Kindle.

This book is the classic reference guide that I've dipped into again and again. Clearly the author has the voice of experience, with a clear, no nonsense, straight to the point style.

Frankly it isn't just recommended reading but required reading for any role that is affected by the ever shifting world of social media. It is no longer an option to just opt out for a high percentage of businesses it is a necessity to understand and this book really is just about all you will need ... But get the kindle version because a paper copy will get worn out and you will be gutted if you let someone borrow it ...because it won't come back that I can guarantee!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Margaret Williamson Boardroom Development on 14 Dec. 2010
Format: Paperback Verified Purchase
Eileen Brown's book is going to be my handbook for social media. I have already started following her advice to create my social media strategy (chapter 3) and update my on-line brand (chapter 6). 'Working the Crowd' is packed full of helpful advice but more than that has demystified for me the myriad of choices between different tools and networks. I love her social media tools flowchart which helps you decide which channels to use and the helpful check-lists and guidelines scattered about the book. Most of all I love the fact that in spite of all the 'odd' terminology associated with the subject, this book is written in plain English.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This is a good, practical guide to using social media in business and the challenges for businesses to create a coherent plan in the face of the ever changing nature of social media - "living in the world of perpetual beta".

This second edition of Eileen Brown's book has 13 chapters, which fall roughly into five main sections.

The first three chapters discuss strategy and planning, explaining that social media needs to be approached for the long term, giving to the community rather than expecting instant returns.

The next part of the book looks at tools and networks. This covers the main socials networks and how businesses should think of using them, and some of the essential tools for businesses to manage the networks they are engaging through.

The middle part of the book - chapters 6-9 - discusses brand and reputation. Brown emphasises that the approach must be honest, authentic and rapid. There is a helpful section on using social media for recruitment (both from the point of view of a company recruiting and from an individual's point of view).

Chapters 10-12 then look at a number of issues to do with scaling - amplifying a company's message for a global audience, using Twitter and marketing issues, such as building engagement levels.

The final short chapter looks forward - always a challenge. It addresses the use of mobile and gives a brief mention to Google+ (which would have more detail if this was being written today).

The book is particularly strong on advice on using social media as a marketing tool and the issues that companies need to consider in using social media.

The only slight negative is that being a second edition, there is some information that is a little dated, which I assume is some of the first edition material that is still present - it maybe needed a little more editing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
10 of 12 people found the following review helpful By Elizabeth Aoki on 18 Dec. 2010
Format: Paperback
As a business person, you may already know how to work a crowded room - now you must learn to extend your company sparkle and your brand across the Internet!

Often social media books are written outside the corporate walls, from pie-in-sky viewpoint of the visiting consultant, or solely with one corporate viewpoint or experience (or let's face it, largely about the United States) . Eileen Brown's varied experience and analysis of both the small and large businesses' need for social media makes her advice stand out from the crowded field - and told in the lively voice those hearing her via social media channels and live audiences have come to know and love. As an IT evangelist for Microsoft she made technology approachable and engaging while winning an international readership - now she expands upon the business dynamics as well as the technologies businesses can use for success.

From the early advent of blogging to the use of social games for business aims, Brown takes the reader step by step through this complex subject. Whether promoting your own personal brand (remember to put your social network identities on your business card!) or being the spokesperson for a billion-dollar business (and having to contain PR backlash), business readers will find useful nuggets throughout.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews



Feedback