Working the Crowd
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Brown's varied experience and analysis of both the small and large businesses need for social media makes her advice stand out from the crowded field - and told in the lively voice those hearing her via social media channels have come to know and love. As a business person, you already know how to work a crowded room - learn here how to extend your company and your brand across the Internet. --Betsy Aoki, Senior Program Manager, Social Media, Microsoft
ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK
Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University
ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK
Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University
ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK
Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University
ileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, Working The Crowd demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. --Sarah Speake, Industry Director, Technology, Google UK
Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. --Professor Sue Thomas, Institute of Creative Technologies, De Montfort University
Product Description
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Practical, strategic and good for beginners as well as veterans,
By
This review is from: Working the Crowd: Social Media Marketing for Business (Paperback)
As a business person, you may already know how to work a crowded room - now you must learn to extend your company sparkle and your brand across the Internet!Often social media books are written outside the corporate walls, from pie-in-sky viewpoint of the visiting consultant, or solely with one corporate viewpoint or experience (or let's face it, largely about the United States) . Eileen Brown's varied experience and analysis of both the small and large businesses' need for social media makes her advice stand out from the crowded field - and told in the lively voice those hearing her via social media channels and live audiences have come to know and love. As an IT evangelist for Microsoft she made technology approachable and engaging while winning an international readership - now she expands upon the business dynamics as well as the technologies businesses can use for success. From the early advent of blogging to the use of social games for business aims, Brown takes the reader step by step through this complex subject. Whether promoting your own personal brand (remember to put your social network identities on your business card!) or being the spokesperson for a billion-dollar business (and having to contain PR backlash), business readers will find useful nuggets throughout.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Demystifying Social Media,
By Margaret Williamson Boardroom Development (Central Scotland) - See all my reviews
This review is from: Working the Crowd: Social Media Marketing for Business (Paperback)
Eileen Brown's book is going to be my handbook for social media. I have already started following her advice to create my social media strategy (chapter 3) and update my on-line brand (chapter 6). 'Working the Crowd' is packed full of helpful advice but more than that has demystified for me the myriad of choices between different tools and networks. I love her social media tools flowchart which helps you decide which channels to use and the helpful check-lists and guidelines scattered about the book. Most of all I love the fact that in spite of all the 'odd' terminology associated with the subject, this book is written in plain English.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Great book highly recommend for anyone considering the use of social media in their business,
This review is from: Working the Crowd: Social Media Marketing for Business (Paperback)
Its no secret that by now the use of online social network is exploding. Latest figures have shown that 74% of internet users have logged onto or contributed to a social network such as linked in or facebook. 74% also say they are influeced by the opinions and recommendations on these products and services. Social media dominates our lives and poses questions on what are the best tools and methods to help support a business in communicating with its customers.Eileen helps you to navigate the social media marketing maze to ensure profitability and not gimmicks. She encourages you to really think about the aims and objectives of your business in considering a social media strategy before starting any of them which makes this book extremely practical and valuable. She also offers advice on how to measure the success of the tools you have implemented. Just like Eileen this book is not only straight talking and jargon free but hugely engaging and relevant. With simple practical steps, Eileen offers you instant access to a world that will offer a range of social networking tactics that will help reach news customers and clients as well as getting existing ones to engage in more business .
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