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Working the Cloud: The Ultimate Guide to Making the Internet Work for You and Your Business Paperback – 1 Mar 2013

4.9 out of 5 stars 23 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Crimson Publishing (1 Mar. 2013)
  • Language: English
  • ISBN-10: 1780591306
  • ISBN-13: 978-1780591308
  • Product Dimensions: 13.8 x 1.4 x 21.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Bestsellers Rank: 330,053 in Books (See Top 100 in Books)

More About the Author

Kate Russell has been writing and talking about technology, gaming and the Internet since 1995. Best known for weekly appearances on BBC technology programme Click, she is also a regular on the sofa at ITV's Daybreak and other TV and radio stations and writes columns for National Geographic Traveller magazine and Web User magazine. She published her first book 'Working the Cloud'(about the internet, of course), in 2013, and after a successful crowd funding campaign her second book 'Elite: Mostly Harmless' (a sci-fi novel based on the game Elite, which was her childhood inspiration to learn about technology) was published in 2014.

Product Description


Kate's tips and suggestions are just so useful!

Libertine Magazine

"An excellent book. It's like an A-Z for startups and businesses of all sizes to get to grips with the web, the potential of the Cloud and to stay ahead of the curve." Ian Fordham, Co-founder, The Education Foundation

"Kate's easy tips have freed up loads of time for aimlessly browsing the internet and arguing on Twitter!" Martin Robbins, Guardian Blogger

"Having a good business ideas is no longer enough - these days learning how to make the most of new technology is an essential requirement for every budding entrepreneur. Working the Cloud is a great place to start." Rachel Bridge

"The ultimate collection of online tips, tricks and resources for small businesses, start-ups and entrepreneurs who want to get ahead" Bath Business

From the Back Cover

Over 2.2 billion people are connected to the Internet and that figure is set to explode as the mobile Internet takes over. with 5 billion mobile devices and over 70% of Brits shopping online shouldn't you be Working the Cloud?

Working the cloud is the ultimate business guide to the Internet. TV's technology expert Kate Russell shows you where to look for FREE online tools to help you run any kind of business, making it more productive and helping you to build a community, engage with customers and make the most of social media. Working the Cloud is crammed full of practical tools and tips, plus quotes from entrepreneurs and tech gurus about how they used the Internet to their advantage.

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Customer Reviews

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
Kate's expertise in topics related to computing, technology and the Internet really shines through in this friendly and well-written book. It is primarily aimed at those wanting to "work" in or on "the cloud" (the Internet) i.e. businesses, large or small - but it is also a really good manual full of tips and advice for anyone making use of cloud services, and is especially good where it covers online identity and etiquette, for example. Kate's style is friendly and the book reads at a swift pace (there's so much to potentially cover), making it a good primer for those new or uncertain in the space. I liked the Tip callouts which clarify sections or provide quick advice on particular issues. It's definitely not just a list of websites and services to use... Kate really picks out the ones which "stick" and give the most value, as well as including interviews with entrepreneurs who tell their own stories of doing business online. As someone who works in the technology space I even picked up a bunch of tips and useful sites to use myself! Well worth your time. Don't forget the associated app for iOS and Android which provide useful updates, and also there's content which can be unlocked by using the Aurasma app on the book's cover.
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Format: Paperback Verified Purchase
Kate Russell's new book, Working the Cloud, is the perfect guide for anyone even considering opening their own business. It is also perfect if you need to migrate your business to the Cloud or if you simply just want to know more about how they business world and the technology world are linked.

From the start the book is thorough and detailed and it explains some complicated things in a really simple way so everyone can understand. From technology novices to Internet geeks this book is ideal for everyone.

The book is crammed with useful web links of practically everything from social networks to useful softwares. Kate explains the uses for every website perfectly and if you are reading a chapter about video softwares she gives you a choice of websites and not just the most popular one. This is extremely useful because it allows me to compare the websites myself and decide which one I think is best.

In conclusion, Working the Cloud is a fascinating read which will advantage anyone who uses the internet - which is basically everyone! I would definitely recommend this book.
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Format: Paperback
Kate Russell is a well-known technology writer; and a regular contributor to the BBC "Click" programme where she highlights websites and applications that she finds of particular interest. This book is a written version of some the material that she has presented.

The book sets out to provide some guidance for small businesses on how they might make use of the Internet; and how to get the best out of the use of the different Social Media products as part of their commercial strategy. It highlights key issues where there might be potential problems and provides relevant warnings for the unwary; and also offers handy tips on making the most of the various products. This is interspersed with snippets of advice on creating efficient working practices and making use of the Internet to enhance business functions that would be of value to almost any type of operation.

It's written in a conversational style that reflects her personality; cheerful, bright and bubbly. If you know her work, you could almost hear her talking as you read the text. The book is well laid out and structured in a way that would make it very easy to pick out key topics of particular interest. It's loaded with a great deal of information about specific websites, highlighting ways in which these could be used; along with details of online material for additional reading.

The key value of the book is that it's informative without being too heavy on the technical side; and it does a good job of explaining some important aspects in a way that would be of value for the primary target audience. Most of the topics are quite short in length, but this would make it easier for the less technically minded to digest and understand the material.
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Format: Paperback Verified Purchase
I have read lots of books that promise to revitalise your business or teach you a complicated skill in less than 30 minutes, but I tend to find myself somewhat disappointed after that last page. Those sort of books tend to focus on teaching you a specific tool or a particular methodology, and when those tools or methods don't work for you, the book is no longer useful.

This book isn't like that. From start to finish, this book is teaching you first principles for the concepts that you are learning. You walk away with the building blocks that allow you to solve future problems on your own.

The book concentrates on teaching people how their business can benefit from modern computer technologies. It is written in simple, layman terms that anyone should be able to follow. More than that, it is written in a very upbeat way and feels more like a little journey with the author rather than a dry textbook. In some senses, the book is about modern marketing on the Internet and how you can benefit from the way people socialise these days. Technology is often put aside to discuss the social aspects of the 'cloud' and how you can harness it. The book also covers tools for improving how you do day-to-day tasks (without spending loads of money), as well as setting up websites and on-line profiles correctly. I also like that the book is set out very clearly. It progresses through tasks in a sensible order that you'd do well to follow, but it's also easy to look stuff up again later on.

I don't often write reviews on Amazon, but I really felt that this book was worth a comment because I genuinely walked away having learned a lot. I have a better grasp of how social networks work and how the Internet in general can be used to improve my business.
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