- Paperback: 240 pages
- Publisher: Crimson Publishing (1 Mar. 2013)
- Language: English
- ISBN-10: 1780591306
- ISBN-13: 978-1780591308
- Product Dimensions: 13.8 x 1.4 x 21.4 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (23 customer reviews)
- Amazon Bestsellers Rank: 330,053 in Books (See Top 100 in Books)
Working the Cloud: The Ultimate Guide to Making the Internet Work for You and Your Business Paperback – 1 Mar 2013
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More About the Author
Kate's tips and suggestions are just so useful!
"An excellent book. It's like an A-Z for startups and businesses of all sizes to get to grips with the web, the potential of the Cloud and to stay ahead of the curve." Ian Fordham, Co-founder, The Education Foundation
"Having a good business ideas is no longer enough - these days learning how to make the most of new technology is an essential requirement for every budding entrepreneur. Working the Cloud is a great place to start." Rachel Bridge
"The ultimate collection of online tips, tricks and resources for small businesses, start-ups and entrepreneurs who want to get ahead" Bath Business
From the Back Cover
Top Customer Reviews
From the start the book is thorough and detailed and it explains some complicated things in a really simple way so everyone can understand. From technology novices to Internet geeks this book is ideal for everyone.
The book is crammed with useful web links of practically everything from social networks to useful softwares. Kate explains the uses for every website perfectly and if you are reading a chapter about video softwares she gives you a choice of websites and not just the most popular one. This is extremely useful because it allows me to compare the websites myself and decide which one I think is best.
In conclusion, Working the Cloud is a fascinating read which will advantage anyone who uses the internet - which is basically everyone! I would definitely recommend this book.
The book sets out to provide some guidance for small businesses on how they might make use of the Internet; and how to get the best out of the use of the different Social Media products as part of their commercial strategy. It highlights key issues where there might be potential problems and provides relevant warnings for the unwary; and also offers handy tips on making the most of the various products. This is interspersed with snippets of advice on creating efficient working practices and making use of the Internet to enhance business functions that would be of value to almost any type of operation.
It's written in a conversational style that reflects her personality; cheerful, bright and bubbly. If you know her work, you could almost hear her talking as you read the text. The book is well laid out and structured in a way that would make it very easy to pick out key topics of particular interest. It's loaded with a great deal of information about specific websites, highlighting ways in which these could be used; along with details of online material for additional reading.
The key value of the book is that it's informative without being too heavy on the technical side; and it does a good job of explaining some important aspects in a way that would be of value for the primary target audience. Most of the topics are quite short in length, but this would make it easier for the less technically minded to digest and understand the material.Read more ›
This book isn't like that. From start to finish, this book is teaching you first principles for the concepts that you are learning. You walk away with the building blocks that allow you to solve future problems on your own.
The book concentrates on teaching people how their business can benefit from modern computer technologies. It is written in simple, layman terms that anyone should be able to follow. More than that, it is written in a very upbeat way and feels more like a little journey with the author rather than a dry textbook. In some senses, the book is about modern marketing on the Internet and how you can benefit from the way people socialise these days. Technology is often put aside to discuss the social aspects of the 'cloud' and how you can harness it. The book also covers tools for improving how you do day-to-day tasks (without spending loads of money), as well as setting up websites and on-line profiles correctly. I also like that the book is set out very clearly. It progresses through tasks in a sensible order that you'd do well to follow, but it's also easy to look stuff up again later on.
I don't often write reviews on Amazon, but I really felt that this book was worth a comment because I genuinely walked away having learned a lot. I have a better grasp of how social networks work and how the Internet in general can be used to improve my business.Read more ›
Most Recent Customer Reviews
Simple and very informative. Very nice book indeed ! Highly recommend.Published 17 months ago by Pio Pio
For anyone in business, and especially for micro-entrepreneurs like me, this is a great resource that will teach you what is out there, mostly for free, to help you build and make... Read morePublished 22 months ago by Lisa Devaney
With so much web noise, it can be difficult keeping up with the latest web services on offer but trusty author, Kate Russell, picks her way through the digital jungle, bringing you... Read morePublished on 26 Jun. 2013 by thegoodwebguide
I have always been overwhelmed by the idea of using the internet as a marketing tool (other than making websites). Read morePublished on 8 Jun. 2013 by Chris Roffey
This is a very useful book written in an approachable style.
First, a couple of things that are not so good. Read more
A definite read for anyone running a business or anyone who works online in any way. full of really useful information and web links. Easy to read and understand.Published on 22 April 2013 by auriol
This book on IT / Computer stuff is great. Its very easy to follow and understand. Its simple layout , formatted in such a way , makes reading a joy. Read morePublished on 16 April 2013 by Peter Winslade
This is a great book and I would highly recommend it. It's very well structured and provides an excellent idea of the things businesses should be doing to embrace technology and... Read morePublished on 11 April 2013 by Ben
I have been involved with the web in one way or another since the early 90's and I approached the book thinking there might not be too much in there for me- how wrong I was. Read morePublished on 5 April 2013 by M. Housley
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