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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
 
 
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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas [Kindle Edition]

Richard Bayan (Author)
4.2 out of 5 stars  See all reviews (16 customer reviews)
Print List Price: £9.99
Kindle Price: £6.64 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £3.35 (34%)
* Unlike print books, digital books are subject to VAT.

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Product Description

Product Description

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells





Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.





  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition

  • Cross-referencing of categories to jump-start creative thinking

  • A crash course in basic copywriting techniques

  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more





Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.





Find the perfect words and phrases to win over customers





Grabbers that get attention:


No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...



Descriptions and benefits that create appeal:


Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *



Clinchers to win over your customer:


Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee



Special strategies that seal the deal:


Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

About the Author

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Product details

  • Format: Kindle Edition
  • File Size: 1358 KB
  • Print Length: 160 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 2 edition (15 Mar 2006)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B001E6O316
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: #68,529 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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More About the Author

› Visit Amazon's Richard Bayan Page
Richard Bayan
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Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Lives on my desk 7 April 2008
By Mrs. A. K. Rix
Format:Paperback
This book lives on my desk, not in the bookshelf. If I'm feeling uninspired, or just can't think of the right word to use, this book jump-starts my creative thinking. It's simply brilliant.
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11 of 12 people found the following review helpful
2.0 out of 5 stars Words that don't work on a kindle 24 April 2011
By Bob Cook
Format:Kindle Edition
Let me help you here before you make the same mistake I did:

The book ****- ...a useful tool for those of us who spend most of our time on shall we say the less creative side of copywriting. Simply a copywriters thesaurus giving suggestions around a number of themes. Go to the paperback edition and look at the contents to see if you write copy fitting the sections, if you do then I think you'll find that the book helps you save time and works better than a general thesaurus. It could do with another update (a few more themes please), but even without one it can make changing the tone of copy very easy.

The kindle edition *---- ...(and the reason for the two stars) the main body of the book has been scanned in to the kindle edition so that each word is just over a millimeter tall on a kindle 3 (may be 1.1). Changes in the font size leave the scanned page at the same size. Some of the works are cut off and only partially scanned. You can still search the text, but this makes it impossible to use as a copywriters thesaurus because the words are far too small to take in at a glance (I'd love to be able to include an image here to demonstrate that I'm not exaggerating).

Do get the book, DON'T get the Kindle edition.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Brilliant for Quick Reference 24 Sep 2010
By Cherubim
Format:Paperback|Amazon Verified Purchase
I recently retrained as a copywriter and out of all the books I have bought for reference and study purposes, this has to be one of the best. I offer copywriting as one of the services in a small web design business I part own and I can tell this book is going to be really well thumbed. A great addition to my office bookshelf, just wish I'd bought it sooner.
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Most Recent Customer Reviews
3.0 out of 5 stars Words again
Really useful for those working in the advertising and marketing industry and quite funny in places. Also have the other variations too.
Published 26 days ago by Louise
5.0 out of 5 stars Never be stuck again
A normal thesaurus is fine but if you want words that will help you get your message across to buyers then this is for you. Read more
Published 1 month ago by Charlie
4.0 out of 5 stars A Great Resource for Copywriters
Whenever I get stuck for words or simply need a more powerful word for effect this book delivers in seconds. Read more
Published 1 month ago by Paul Fletcher
5.0 out of 5 stars Authoritative, practical and comprehensive
This is the best book on copy-writing that I've read so far. It is short and to the point and gets through a massive amount of topics. Read more
Published 2 months ago by Fluxian
5.0 out of 5 stars Superb book for copywriting marketeers
An excellent, no nonsense book that really does what it says on the tin. Oops, a copywriting slogan I mut have picked up from somewhere!
Published 2 months ago by Pappa don't preach
1.0 out of 5 stars Far too obvious and basic
I though this might be a good handy book to recommend to my clients as I have to spend a lot of time with them reviewing their copy but it was seriously lacking. Read more
Published 3 months ago by Ellie Rose
5.0 out of 5 stars I have genuinely bought this book over 20 times...
I have now bought this book over 20 times since 2003. Why 20 times? I give it to my clients, and colleagues. It simply makes their businesses that much more successful. Read more
Published 12 months ago by J Welch
4.0 out of 5 stars Wish I had bought this earlier
Very, very helpful. Up to now I had used a general purpose thesaurus which is ok, but this one makes life so much easier and quicker. Well worth the money. Read more
Published 13 months ago by Kwame J
4.0 out of 5 stars Not bad
Writing copy is a large part of my day to day, reading through this gave some extra ideas but some reviewers say that they use it like a dictionary, I couldn't agree with this, if... Read more
Published 17 months ago by Robert
5.0 out of 5 stars BEWARE!!!
WOW IS ALL I CAN SAY!!! This book is an absolute bargain. Has given me tons and tons of ideas for titles on marketing products, services and anything to do with attracting the... Read more
Published 18 months ago by High Five
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Popular Highlights

 (What's this?)
&quote;
As you unfold the benefits, keep seasoning your copy with human interest, helpful tips, curious facts, colorful phrases-anything to heighten involvement in your story. &quote;
Highlighted by 18 Kindle users
&quote;
Show your potential customers how your product or service will make them happier, wealthier, more comfortable, or more secure. Write with their interests in mind. Once you make the transition from company-centered copy to customer-centered copy, that's half the battle. &quote;
Highlighted by 9 Kindle users
&quote;
avoid the notorious "than what?" comparisons-for example, "lasts longer" (than what?) or "gets the job done faster" (than what?). Do everything you can to sharpen the picture. &quote;
Highlighted by 9 Kindle users

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