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Word of Mouth Marketing: The Comic Book Paperback – 8 Aug 2012

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About the Author

Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called "Damn, I Wish I'd Thought of That!" (http://damniwish.com). Learn more about Andy: -- Blog: Damn, I Wish I'd Thought of That! (http://damniwish.com) -- Book: Word of Mouth Marketing (http://wordofmouthbook.com) -- WordofMouth.org: Learn Word of Mouth Marketing! (http://wordofmouth.org) -- SocialMedia.org: For Big Brands (http://socialmedia.org)

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Amazon.com: 3 reviews
3 of 3 people found the following review helpful
Easily the BEST Marketing Book I've Ever Read 19 April 2012
By Michael J. Harr - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This was perhaps the most unusual marketing book that I've ever read. From the fact that it's in a graphical novel format (comic books) to the razor sharp focus that it delivers, this book stands out like no other.

As a co-founder of a web startup and an ignoramus to marketing in general, I have downloaded and read more than my fair share of books on the subject. Over the last few years, we've been developing our web application (TodayForward) and have just reached the point where our product has been validated in the marketplace. What we have struggled with is how to go about marketing our app and more specifically, how we start and help our subscribers carry on conversations about our product. Since we work in the personal finance world, it's a little more challenging to get people talking about money when it remains a social taboo. Other books on the subject were convoluted and really didn't resonate with our company's situation.

This book delivered where other books have failed miserably. It is the definition of CLARITY. Going back to the basics and focusing solely on what counts is why this book is so remarkable. In about two hours, you can consume the information in this book and immediately put it into action.

I just finished reading it today and we'll be formulating a plan from here. Update to follow.
1 of 1 people found the following review helpful
loved it! 20 Dec. 2012
By T.Bleier - Published on Amazon.com
Format: Paperback Verified Purchase
a really good sumary ofnthe book! Have them both and loved them! if you are in the WOM business its a must!
Five Stars 19 Dec. 2014
By J. Hammond - Published on Amazon.com
Format: Paperback Verified Purchase
EXCELLENT book, very helpful and easy to read!
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