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Word of Mouth Marketing: The Comic Book [Paperback]

Andy Sernovitz , Cale Johnson , Shane Clester

RRP: 8.06
Price: 8.01 & FREE Delivery in the UK on orders over 10. Details
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Book Description

8 Aug 2012

Word of Mouth Marketing: The Comic Book

By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.

Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.

The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.

The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing.

With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

  • Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.


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About the Author

Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called "Damn, I Wish I'd Thought of That!" (http://damniwish.com). Learn more about Andy: -- Blog: Damn, I Wish I'd Thought of That! (http://damniwish.com) -- Book: Word of Mouth Marketing (http://wordofmouthbook.com) -- WordofMouth.org: Learn Word of Mouth Marketing! (http://wordofmouth.org) -- SocialMedia.org: For Big Brands (http://socialmedia.org)

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Amazon.com: 5.0 out of 5 stars  2 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Easily the BEST Marketing Book I've Ever Read 19 April 2012
By Michael J. Harr - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This was perhaps the most unusual marketing book that I've ever read. From the fact that it's in a graphical novel format (comic books) to the razor sharp focus that it delivers, this book stands out like no other.

As a co-founder of a web startup and an ignoramus to marketing in general, I have downloaded and read more than my fair share of books on the subject. Over the last few years, we've been developing our web application (TodayForward) and have just reached the point where our product has been validated in the marketplace. What we have struggled with is how to go about marketing our app and more specifically, how we start and help our subscribers carry on conversations about our product. Since we work in the personal finance world, it's a little more challenging to get people talking about money when it remains a social taboo. Other books on the subject were convoluted and really didn't resonate with our company's situation.

This book delivered where other books have failed miserably. It is the definition of CLARITY. Going back to the basics and focusing solely on what counts is why this book is so remarkable. In about two hours, you can consume the information in this book and immediately put it into action.

I just finished reading it today and we'll be formulating a plan from here. Update to follow.
1 of 1 people found the following review helpful
5.0 out of 5 stars loved it! 20 Dec 2012
By T.Bleier - Published on Amazon.com
Format:Paperback|Verified Purchase
a really good sumary ofnthe book! Have them both and loved them! if you are in the WOM business its a must!
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