First of all, it starts with six-month-old babies with activities they can really do and benefit from. Second, it uses stuff that you really do have around the house, like pillows and blankets. I go mad with frustration when I have my 3-year-old all geared up for a great project and then realize that the seventh thing on the "You Need" list is a styrofoam vegetable tray that I don't have. This never happens with Wonderplay, because the activities are elegantly simply -- and inexpensive! And they really do foster creativity--my child's, not mine!