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Product Description
Product Description
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.
The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.
From the Back Cover
The Times
“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.”
Harvard Business Review
“Lays out the importance of retaining women in senior leadership positions.”
Harpers Bazaar
“Wittenberg–Cox and Maitland have opened new ground.”
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must–read, packed with ideas from companies that have made it work, views from top business leaders and step–by–step guides to how we can all become gender bilingual.
Avivah Wittenberg–Cox is CEO of the leading Gender Consultancy, 20–First.
Alison Maitland is a journalist and commentator. She was previously Management Writer at the Financial Times.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A 21st Century Business Issue finally brought to light,
By G L Healey (Hampshire) - See all my reviews
This review is from: Why Women Mean Business (Paperback)
Why Women Mean Business is a long awaited book highlighting the importance of gender balance as A business issue. It's refreshing to read something that makes sense of all the publicity, columns and columns of articles and debates on the subject; this book gives example after example, research after research of where companies have prospered using an effective gender balance of men and women. It seems hard to ignore given the endorsements this book has got from business leaders and academic professionals. For anyone wanting more persuasion, check out the customer reviews of the hardback version. Probably one of the most important business books to have been written in the last couple of years. I look forward to buying the new follow-up book How Women Mean Business.
2 of 4 people found the following review helpful:
2.0 out of 5 stars
Inherent discrepencies,
By
This review is from: Why Women Mean Business (Paperback)
I brought this book because I was genuinely interested in womens' perspective to work, and generally what they had to say. The book started promising enough, but as I continued to read I became more frustrated with it.
I felt like the Authors were bashing me over the head with the proverbial "we're Women and we are gonna be in your face whether you like it or not". The book was filled with quotes from different people who were basically stating the same points: the discrimination they experienced. They stated a Truism: "Most Boardrooms are occupied by white men who are similar to each other." But does that mean only women will have difficulty getting there? I too can write a book filled with either personal experiences or the many people I had met who also faced many forms of discrimination. It also shows another problem with the book in that the people [above] who should be reading this book, I really doubt that they will. This is because they know the unfairness that is prevalent in the job market, but they'll stick to the status quo because why should they jeopardise their positions for sticking up for women and ethnic minorities? For the people like me who don't have a problem with women - or anyone else for that matter - working, this book is just full of case studies like "women engineers suggested making changes to the uniforms because they found that they were designed for men". No way, it took women to figure something like that out?? In chapter 6 they state that having women in work will increase child rate, and they use a graph produced by - Goldman Sachs. What did they do? Count the number of women working in their International offices? Yet on the next page, they use another graph, this time produced by a proper statistic agency which clearly shows the fall of birth rates started from 1965. Now wasn't this the time that women started to enter the work force en masse? There are many other examples where the Authors have used data to reinforce their perspective, instead of trying to be honest in saying what the information can mean.
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