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Wizard!: Harry Potter's Brand Magic [Paperback]

Stephen Brown (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 192 pages
Publisher: Cyan Books (1 Jun 2005)
Language English
ISBN-10: 1904879306
ISBN-13: 978-1904879305
Product Dimensions: 17 x 13 x 1.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 487,838 in Books (See Top 100 in Books)
- #99 in Books > Business, Finance & Law > Sales & Marketing > Multi-level

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Product Description

Philip Kotler in Harvard Business Review

"Amusing and brilliant"

Journal of Marketing

"The finest writer in our field today"

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5.0 out of 5 stars (1 customer review)

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2 of 2 people found the following review helpful:

5.0 out of 5 stars The Author is a Word Wizard!, 21 Jan 2008

Dave "Dave White" (London, England) - See all my reviews

This review is from: Wizard!: Harry Potter's Brand Magic (Paperback)

It's not often that the craft of business book writing is so perfectly executed, as in this tiny tour de force, but then again there are not many business book writers like Stephen Brown. I bought Wizard after reading one of his other books, Free Gift Inside, and I have not been disappointed. This one is a real page turner, very lively, sumptuously written, expertly researched and always taking unexpected little twists and turns, a feature that mirrors, I suppose, the Hary Potter books themselves. Speaking of mirrors, you'll actually need one to read one of the chapters! - seriously, because it's printed back to front. I'd recommend this book to anyone who wants to read a branding case study that is a cut above the rest.

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Amazon.com: 3.3 out of 5 stars (3 customer reviews)

5.0 out of 5 stars Humorous look at Harry Potter and Marketing, 15 Aug 2011

By Hangin' "just hangin` around" - Published on Amazon.com

This review is from: Wizard!: Harry Potter's Brand Magic (Paperback)

I love the Harry Potter books and movies and I have a fascination with marketing, but I would not have put 1 and 1 together to find all of the marketing links between Harry Potter and the field of marketing. Stephen Brown does this in an easy to read fashion highlighting sections of the books and making a great case for the marketing genius that is JK Rowling.

1 of 2 people found the following review helpful:

4.0 out of 5 stars Entertaining and Informative, 24 Aug 2005

By Lucian Reign "Literary Mage" - Published on Amazon.com

This review is from: Wizard!: Harry Potter's Brand Magic (Paperback)

I was standing in a bookshop and hesitating to buy it. It was one of those things that kept hanging in the mind when i got home. Within two days i returned to the bookshop and purchased it and have found it a very interesting read. The magic of marketing and the power of print!

0 of 2 people found the following review helpful:

1.0 out of 5 stars No News, 2 Oct 2005

By M. Casanova - Published on Amazon.com

This review is from: Wizard!: Harry Potter's Brand Magic (Paperback)

The core message of the book "Harry Potter is a brand" is repeated throughout the book and as it is already contained in the title I consider the book not worth reading.
The author has made an effort to write humorously but he failed.
I think this book is a little bit boring.

› Go to Amazon.com to see all 3 reviews 3.3 out of 5 stars

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