Wise Investing Made Simple: Larry Swedroe's Tales to Enrich Your Future (Focused Investor) [Hardcover]

Larry Swedroe's Wise Investing Made Simple uses short chapters and pithy stories to help readers rethink their basic premises and deeply held beliefs on how to be successful investors. The author asserts that most investors, without realizing it, do not know how markets work. Many investors are misled by conventional wisdom, economic forecasts, Wall Street recommendations, and CNBC gurus.

They mistakenly believe that smart people, working diligently, can discover which stocks are undervalued and should be bought, and which stocks are overvalued and should be avoided. They also believe that smart people can get in and out of the stock market at the right time. These mistaken beliefs lead to the search for a strategy that will "beat the market," a search that is doomed to fail.

Swedroe sets out to change the reader's understanding of how markets really work and to provide the reader "with sufficient knowledge to begin to make more informed and more prudent investment decisions." Along the way he debunks many investment fables, including: "Great companies make great investments," "Buy what you know," "Stocks are not risky in the long run," and "Past performance is a predictor of future performance."
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Wise Investing uses inventive stories in a clear, understandable and concise manner to illustrate why economic forecasts are not useful, why trying to time the market or find undervalued stocks is a loser's strategy, and why finding the next investment superstar is nearly impossible. He illustrates why overconfidence can be dangerous and how investors confuse information with exploitable knowledge.

Swedroe uses analogies from such sports as baseball, basketball, golf, and football. He also uses game theory, horse racing, and insurance examples. Without straining, he refers to astronomy, astrology, alchemy, and mythology to keep the reader interested. Finally he peppers his stories with specific historical examples, which are very convincing. Each story makes a point, and the cumulative effect is impressive.

Some of the very practical suggestions include how to interview and evaluate a stockbroker and how to evaluate an investment strategy, both before and after it is implemented.

If you already know something about investing, this will still be a useful book, because of the cumulative logic of the chapters, the engaging writing style and the memorable stories. Wise Investing will be useful to financial advisors in explaining to clients how to avoid the common pitfalls.

Wise Investing is primarily a "why-to" rather than a "how-to", in that to implement the strategy correctly you may want to read his earlier book - The Only Guide to a Winning Investment Strategy You'll Ever Need - or you may need an advisor. His last chapter covers why some people should consider using an advisor and how to find one you can trust. (Full disclosure - I am a fee-only financial advisor.)

Wise Investing is a valuable addition to anyone's library of investment books. It will be useful for all levels of investors.

I've read all of Larry Swedroe's books on investing. As a wealth manager my objective is help clients make smart decisions with their money. "Wise Investing Made Simple" has two great benefits. Larry explains otherwise complex investing principles in simple, understandable terms using stories and situations familiar to most people. This has helped me hone my own skills to simply explain the complex to my clients and prospects. Also, it's been a great book to give to clients and prospects to deepen their own understanding of correct investing principles. There's so much investment garbage in the world. This book is a great antidote. I just bought an entire case of these books.

I'll admit, I'm a very neophyte investor. I found Swedroe's description of how the market works to make a lot of sense and the first few chapters alone gave me high hopes for the rest of the book. Instead, those few chapters are the only part I found very helpful. The rest was a combination of rehashing the same points over and over, or introducing some pretty generic pieces of advice.

When Swedroe used 'concrete' examples to make his points, the statistician in me felt his spidey sense tingling. Almost all of his examples involved someone trying to outcompete the market using an investment method that Swedroe obviously doesn't like. Often, the first person is contrasted with someone who uses the passive investment method that Swedroe does like. The problem is, a lot of these examples use the setup that the first investment method did well the previous few years, but at exactly the moment these people chose their respective methods, the market changed, thus 'proving' that the passive method was really the better one to choose and therefore since it was better to choose in the 'story' presented, it must be better now.

The problem, as anyone who knows statistics can tell you, is one of 'cherry picking'. If Swedroe had instead set the two investment methods against each other and chosen a decent number of random starting points to make his case, and they had indeed shown that the passive method of i nvesting works better in a significant number of those cases, I would have given a lot more credence to his arguments. Instead, I had the impression he kept looking for starting dates that would make his case, which is a very misleading way to present a case.

Now, I'm not saying he's not right, nor am I saying that he intended to mislead, but the evidence he gives doesn't convince me.