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Wisdom Panel® Insights Mixed Breed DNA Test Kit

by Wisdom Panel® Insights
4.3 out of 5 stars  See all reviews (66 customer reviews)
RRP: £60.00
Price: £39.49 (£16.45 / oz) & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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  • 1. create a more targeted and effective behavior training plan.
  • 2. plan exercise and play activities that cater to your dog's natural tendencies.
  • 3. customize your dog's diet and nutrition plan according to the breed's specific needs.
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Frequently Bought Together

Wisdom Panel® Insights Mixed Breed DNA Test Kit + 101 Dog Tricks: Step-by-step Activities to Engage, Challenge, and Bond with Your Dog + Brain Games For Dogs: Fun ways to build a strong bond with your dog and provide it with vital mental stimulation
Price For All Three: £55.34

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Product Information

Technical Details
Pet TypeDog
Item Weight68 g
Product Dimensions22.2 x 5.1 x 12.1 cm
Item model numberMixed Breed DNA Test Kit
Weight70 grams
Number of Items1
Quantity1
Specific UsesBehavioural Training, Suitable for Young pets, Vitamin and Supplements, Suitable for Adult pets, Agility Training
Batteries RequiredNo
Batteries IncludedNo
Recycled Content Percentage (%)50
  
Additional Information
ASINB004GFN2ZA
Best Sellers Rank 689 in Pet Supplies (See top 100)
Shipping Weight975 g
Date First Available12 Mar 2010
  
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Product Description

Product Description

He knows your family...Now get to know his! Every mixed-breed dog has a tale, and Wisdom Panel® Insights™ reveals the story of his ancestry by identifying which of more than 190 different breeds are in his family tree. This do-it-yourself DNA test requires only a cheek swab to collect a small DNA sample. Just mail the sample to Mars Veterinary in the included pre-paid envelope and receive results within 3 weeks. Finding out a dog’s breed makeup does more than just satisfy curiosity. With knowledge of a dog’s breed mix, you can work together with your veterinarian to develop a more targeted care plan for your dog and feel confident you are providing your dog with the best care possible. The smarter you are about your dog’s past, the smarter you can be about his future. A one-time investment for a lifetime of insight. The report gives you the power to target behavior training, Plan exercise and play activities, customize diet and nutrition and address potential health issues.

Product Description

Easy as 1, 2, 3. Collect samples from inside dog's cheek. Mail back in postage-paid envelope. Learn your dog's ancestry. Results e-mailed within 2-3 weeks. Reveal Your Dog¡¯s Family Tree. From knowing his favorite treats to understanding the meaning of each howl and bark, the relationship you have with your dog is strong and special. You can get to know your dog even better. Owners of mixed-breed dogs can learn their pet's breed history through dog DNA testing, tracing back their family trees to reveal answers explaining certain behaviors, personality traits and even health conditions. Finally, you can satisfy your curiosity and get the answer to that common question: ¡°What kind of dog do you have?¡±. With your dog¡¯s ancestry revealed, you can build an even stronger bond with your dog. Custom training, nutrition and health plans catered to your dog¡¯s natural tendencies and behaviors will ensure a well-balanced and fulfilling lifestyle for both pet and owner. All it takes is a simple dog DNA test. Wisdom Panel Insights is a comprehensive dog breed test that helps owners determine their dogs¡¯ family tree with just a swipe of a cheek swab. Within a few short weeks, you can learn your dog¡¯s history and understand his active nature, or his herding tendencies, or his long, shaggy coat. Get to know your dog even better with Wisdom Panel: Create a more targeted and effective behavior training plan. Customize your dog¡¯s diet and nutrition plan according to health needs. Plan exercise activities that cater to your dog¡¯s natural tendencies. Address health issues before they become a problem. Breed Library. The Wisdom Panel Insights Breed Library Detecting 185+ Breeds in a Mixed-Breed Dog. Wisdom Panel Insights covers 159 of the 161 American Kennel Club (AKC) registered dogs plus eleven additional breeds, most of which are found on the AKC's Foundation Stock Service List.


Customer Reviews

Most Helpful Customer Reviews
41 of 41 people found the following review helpful
I did this test for both of my dogs, both rescue dogs. One we got as a 'lurcher x GSD' at the SPCA, and he came back as Whippet (25% or more) x Border Collie (25% or more) x GSD (12.5% or more), so that's 100% correct (it's exactly what he looks like and behaves like).
Our other dog looks like a big rottweiler, but his body and nuzzle are a bit longer. He came back as rottweiler (50% or more) X GSD (25% or more) X Dalmatian (25% or more). Again exactly the kind of result that was expected.
I am very impressed with these results as I was quite sceptical!I never gave any indication of breed or pictures to the test company, so the results are based on the dna only.
Testing took quite a long time but well worth the wait.
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15 of 15 people found the following review helpful
4.0 out of 5 stars A tough one to review... 12 Aug 2011
By M@rtin
Amazon Verified Purchase
We first knew about dog DNA tests when we found a kit in the local pet shop. We were interested to try it but I wanted to do some research on the subject first, so went online and found that the number of breeds they tested for was quite limited and didn't include Jack Russell Terriers. As we have two JRTs, one pure and one a cross (got from a rescue centre), I looked for similar tests and found this one from Mars. Their breed list contains many more breeds than all similar tests I found, so we decided to give it a go.

The actual kit arrived quickly in a small white envelope. It contained two swabs and the instructions. If you've ever watched CSI, you know the drill with the swabs! Insert the end of the swab (no crime scene tape or gloves included, sadly) into the dog's mouth between the gums and the cheek, and then rotate the swab gently to scrape off some of the cheek cells. You are supposed to do this for 30 seconds, and the swabs aren't the cotton bud type as seen in CSI, but have mini bristles like a pipe cleaner or bottle brush. My dog (Jasper) is pretty laid back but he didn't like the swab at first, although he got used to it quickly enough.

Once you have finished, you need to let the swabs dry for 5 minutes, and then put them back in the packets they came in (don't seal them up). Then just pop in the supplied envelope and send off for analysis. This took a while, and there wasn't much feedback to keep us updated of the status. There is a website where you are supposed to be able to check the progress, but it just has three stages and stayed at "Processing" for much of the time.

When the results came through, I was initially disappointed, as they didn't seem to match our preconceptions of what we thought Jasper was! Our guess was he was part collie, or perhaps corgi, as well as JRT; the report said that he isn't a Jack Russell at all! In fact he is a total mix of Staffie, Labrador, various Terriers, Maltese and Lhasa Apso! The breed report you get is an eight-page PDF file that explains all the different characteristics of the various breeds, and as we read through it, most of it did make sense.

We still don't see any Maltese/Lhasa Apso in him, as he does look like a big JRT for the most part. He does have the build and gums of a Staffie though, and walks like one. He has no interest in chasing things like our pure JRT, and he is just calm and chilled 99% of the time. The dog he most resembles in the report is the Smooth Fox Terrier, but apparently he only has 6.28% of that in him!

Overall you can debate the accuracy of these tests, but it was certainly interesting and I can see most of the breeds in him. The test is a bit on the pricey side but if you love your dog and just want to find out a bit more about them, it's worth it :)
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5 of 5 people found the following review helpful
4.0 out of 5 stars Dog test worth while 22 Jun 2011
By Jackie
I always thought my dog was half boxer x rottie, having owned 3 boxers, but people had there own ideas and I was asked 5 times a day for a year what breed she was so curiosity killed the cat and I decided to do this test it came back Boxer X Rottie, with the Rotties great grand parents being either Great Dane or Coon hound, well someone did say to me she looked like she had a bit of Great dane in her head and she does look a bit like scoobie do, so now I have my answer nearly spot on I would say.
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Most Recent Customer Reviews
5.0 out of 5 stars Brilliant!
I found the wait appalling as was dying to know what our rescue dog was. He was abandoned at 3 months old and then was taken in by people who didn't treat his mange, so by the... Read more
Published 1 month ago by D. C. Downer
5.0 out of 5 stars Great to know
Having rescued a dog from the RSPCA it was informative as well as a bit of fun to find out where his traits come from. Read more
Published 1 month ago by StGeorgeInTheEast
5.0 out of 5 stars Very good
Arrived very quickly, the swabs are definitily easier to take if you have someone else to help you, but it's not impossible. Read more
Published 1 month ago by Veronika
5.0 out of 5 stars Excellent product
My dog was from a rescue centre, and we had always wondered what breeds she was crossed with. The results were very easy to understand as well as being very surprising. Read more
Published 1 month ago by ceri johnston
5.0 out of 5 stars fantastic
this was fabulous so good i did it on my sisters dog as well as my own the results backed up what i had already thought were the breeds involved in my own dog and in my sisters 2... Read more
Published 1 month ago by christine tate
5.0 out of 5 stars DNA test
Waht a great idea.
Got this to see what my rescue dog was and turned out to be a complete suprise but explained away her traits to a t! Read more
Published 1 month ago by maibe
5.0 out of 5 stars not what we was sold
doing the test was easy and it is nice to know what we have even if it was not what we was sold
Published 1 month ago by Belinda Charles
1.0 out of 5 stars Unreliable.
This was very disappointing. I have a rescue crossbreed and I was hoping this would help me to find out what breeds he is made up from. Read more
Published 2 months ago by Amy Luff
5.0 out of 5 stars great DNA kit
quick and easy - very interesting information back on the dna results - very accurate too as we knew quite a lot about the dogs parents already - A++
Published 2 months ago by tim rogers
5.0 out of 5 stars a good buy
we bought this kit as was very interested to find out what breeds casper has in him.
The test is very easy to do, just take swabs and send it back. Read more
Published 2 months ago by kathy
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