I do find myself reading at least one of these cards a day. This has to be beneficial to my subconscious mind as 365 day on day improvements per year is bound to impact my life for the best. I've started to find a great deal more value in myself, trusting myself, being happy in myself, caring for myself and generally doing what i want to do with my life, rather than just going along with other people's choices. I found this line of thought quite groundbreaking and i think that these cards act as a very good self development tool, if used consistently. I find myself when i would normally be stressed walking through town saying these affirmations to myself to regain composure. " All is safe in my world and i am divinely protected". It may seem ridiculous that these little chants of wisdom could so profoundly impact someones life. Coupled with the Cd's I'm listening too from Louise hay i have found great value in these cards. They are also acceptable for use as coasters around the home or just to keep in your wallet etc or to put your favorite in a picture frame to remind you to look at this each day. The affirmations on forgiveness have calmed my anger problems and i can see the use of these cards in helping overcome addictions and other ailments. I also have bought the power thought cards which i think are equally as nice to work from.