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Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence [Paperback]

Lisa Cron
4.6 out of 5 stars  See all reviews (12 customer reviews)
RRP: 12.99
Price: 10.22 & FREE Delivery in the UK. Details
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Book Description

15 Aug 2012
This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.

  Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.
     The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest.
     Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

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Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence + The Emotion Thesaurus: A Writer's Guide To Character Expression + Writing for Emotional Impact
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Product details

  • Paperback: 288 pages
  • Publisher: Ten Speed Press (15 Aug 2012)
  • Language: English
  • ISBN-10: 1607742454
  • ISBN-13: 978-1607742456
  • Product Dimensions: 21 x 14.1 x 2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 70,960 in Books (See Top 100 in Books)

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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
15 of 18 people found the following review helpful
2.0 out of 5 stars Not impressed 23 Oct 2012
Format:Paperback
This book is mildly interesting, but I am pausing at 8% through to comment that so far the book has spent a lot of time telling me how marvellous it is with very little information. Now it has given me three must-have ingredients which apparently humans are hard-wired for evolutionary survival reasons to need when reading. It gives an example of what is supposed to be a killer first sentence and says, 'Who wouldn't read on to find out?' Well, me for one. I find the sentence crass, dull and transparent, and certainly trying too hard, and I'd definitely put the book down.

All this makes me want to put down this one but I will soldier on, more in hope than expectation. If the book perks up I shall leave a further comment to modify this review. But all the signs are bad. I would give just one star but think it would be unfair after having read so little. Of course, by making my mind up about this book after reading so little, I'm only confirming the book's thesis that this is what readers do. But that's not the bit I'm disputing...
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3 of 4 people found the following review helpful
5.0 out of 5 stars Great (just skim past the "brain science" bits) 27 May 2013
By Richard
Format:Kindle Edition|Verified Purchase
Lisa Cron offers useful and original writing insights, despite not always following her own advice and zeroing in on the point (see chapter 2, Lisa). Too much "brain science" (snore), too few worked examples (grrr), but a five star collection of tips, nonetheless. I'd buy it again in a flash.

Waverers or cheapskates might want to listen to Grammar Girl podcast episode 330, The Rules of Story, for a free sample of the advice on offer, and a lesson in zeroing in on the point.
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5.0 out of 5 stars Every writer should have this. 1 July 2014
Format:Paperback|Verified Purchase
I bought this for myself on a recommendation. I'm so glad I did.
Excellent book if you want to know what drives readers, and how to grab their attention. Lisa also provides great examples as well to illustrate what she is trying to tell you. If you're a writer like me, you need this book.
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5.0 out of 5 stars Well worth a read! 14 Jun 2014
Format:Kindle Edition|Verified Purchase
This was a useful book on writing, written from an unusual point of view. Enjoyable too. Well worth a read.
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3.0 out of 5 stars The NOVELISTS guide to using brain science. 13 April 2014
Format:Kindle Edition|Verified Purchase
"a game-changer for anyone who has ever set pen to paper" is perhaps not the best introduction to a book that primarily concerns novels. I'm half way through this book, which seems to balance cognitive neuroscience with literary skill in good measure - an easy to read guide - but which sticks to fiction, and gives examples only of novels (so far). Thus, I think this book should be called 'The Novellists Guide to...."

I write this review in case there are any other copy writers or journalists out there who are hooked, like I was, by the title and will then perhaps be disappointed by the content.
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5.0 out of 5 stars Excellent 20 Nov 2013
Format:Paperback|Verified Purchase
An excellent book for writers. If you understand what is going on in your reader's brain when he or she reads your book, you will know how to hook them, and keep them hooked.
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