I've been a long-term Wired reader, starting with the American issue and then subscribing to the UK issue when it launched in April 2009. The magazine has a decent mix of short news and announcement type stories and long, well-researched articles covering fairly diverse topics such as new business models/thinking, technology, psychology and science. I tend to skim read each edition first, then spend the rest of the month working through the more in-depth content.
Wired is particularly known for its graphic design and the infographics used to illustrate the editorial content. If you (or the recipient of your gift) are a bit of a graph geek and/or love technology, science, processes-at-work and the like then this will be a great read.