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Winning the Toughest Customer: The Essential Guide to Selling to Women Hardcover – 1 Jul 2006


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Product details

  • Hardcover: 184 pages
  • Publisher: Kaplan Business (1 July 2006)
  • Language: English
  • ISBN-10: 1419535544
  • ISBN-13: 978-1419593857
  • Product Dimensions: 18.6 x 13.4 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,901,059 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Rolf Dobelli TOP 500 REVIEWER on 18 Dec 2006
Format: Hardcover
Many salespeople don't realize that selling to women requires a different approach than selling to men. If you're among them, we say Delia Passi's book is for you. Her main point is that women and men respond to different communication cues, so if you want women to buy your product, you must adjust your presentation. Passi's book has its flaws: despite its welcome brevity, it is disorganized and repetitive, and she often promotes outdated stereotypes. Still, the book serves as a good reminder that you must pay attention to the communication style that your customers prefer - no matter what their gender.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 9 reviews
3 of 3 people found the following review helpful
The book is very good but... 9 Jan 2007
By yaser abdullah bakr - Published on Amazon.com
Format: Hardcover
The book is very good. Its actually great if your job is selling mostly to women. But the book in its introduction got me very exited by identifying women as the Toughest customers out there and once you have the skill of wining them you can win any one else. yet the reset of the book dose not entertain that thought any more as it becomes fixated on selling to women. I know that this is the purpose of the book but that introduction razed my expectations regarding this matter so it was kind of a disappointment.

The book was a very good read in general
2 of 2 people found the following review helpful
Short handbook on how to sell to women 18 Dec 2006
By Rolf Dobelli - Published on Amazon.com
Format: Hardcover
Many salespeople don't realize that selling to women requires a different approach than selling to men. If you're among them, we say Delia Passi's book is for you. Her main point is that women and men respond to different communication cues, so if you want women to buy your product, you must adjust your presentation. Passi's book has its flaws: despite its welcome brevity, it is disorganized and repetitive, and she often promotes outdated stereotypes. Still, the book serves as a good reminder that you must pay attention to the communication style that your customers prefer - no matter what their gender.
2 of 2 people found the following review helpful
Must read, best of the bunch..from a male perspecttive 3 Nov 2006
By Amazon Customer - Published on Amazon.com
Format: Hardcover Verified Purchase
My wife and I opened a Home Decor store recently and purchased this book halfway thru the first year. Thought I wished I had read it sooner, I also believe that I would still had to read it again. In fact it is in my pile for winter reading again. Read several other books about selling to women but this was by far the best. It gave you good solid information that was useable and assisted substantiating several points with our staff.
2 of 2 people found the following review helpful
Powerful Proven Strategies for Even the Most Enlightened Sales Person 30 Oct 2006
By Steven M. Rowell - Published on Amazon.com
Format: Hardcover Verified Purchase
Delia Passi shares practical proven strategies for selling more effectively to women. The first half of the book explores the "how and why" of women's buying decisions, and the vast array of possibilities in selling to this most powerful consumer. The rest of the book provides exactly how-to expertise for every aspect of selling to women. Every man will laugh as he reads the piece on business lunch conversations with women...and then quickly stop laughing when he realizes how many business deals, sales, connections and networking opportunities he has lost because he never read this book. Just as Delia Passi says, if you master her strategies selling to women, you will far exceed the expectations of men and therefore increase sales with men as well. Delia Passi should quickly write another book helping men relate better with women in the personal arena as well. This is a must read for anyone, even the most sophisticated, enlightened person who finds themselves selling to women.
2 of 2 people found the following review helpful
Finally, The Successful Way to Speak to Women 7 July 2006
By Stryker - Published on Amazon.com
Format: Hardcover
I heard Delia speak at an event for businesswomen this year and was intrigued by her sales strategies, so when I found out about this book, I bought it and read it immediately (easy, quick read, ideal for a flight). What I learned was there are significantly different ways to communicate with women that I have been overlooking all these years, that details are important, and that they need to connect with the salesperson emotionally before trusting them with thier money. Delia's seven-step process was enlightening and I am now revising my strategies altogether to incoporate this newer way in which I can "listen so they will speak, and speak so they will listen". This book is a must read for anyone in sales, particluarly men as it will bridge the language gap for us all -even on a personal level.
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