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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Jonah Sachs
Average Customer Review: 4.3 out of 5 stars  See all reviews (7)
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"Story Wars is a thorough guide for the novice or even practiced storytellers in all of us. Sachs offers story structures, ways of thinking about characters and messages. He pulls artfully from recent brand successes from companies including Nike and Apple. And he tells a few good stories... Read More

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