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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Kindle Edition
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Top Customer Reviews
When the book arrived first of all I felt a bit disappointed because it wasn't what I was expecting. I thought it would be set out into the different 'how to' sections.
I thought "here we go again, another book which tells you what you need to be doing, without actually telling you how to do it".
How wrong I was. After reading it from cover to cover in 2 days (I only stopped reading to sleep and eat) I believe that its the best book on marketing that I've ever read.
The reason I say this is because:-
1) It explains the theory
2) It gives you real life examples
3) Then it gives you exercises to do - Real life exercises that you can use to craft any kind of story or message. And real life exercises that I actually did, and enjoyed doing.
That's not all though, I bought this book to help me craft my stories, but it's done so much more than that. It's shown me that we can be honest and truthful and transparent, and still get ahead in life. It's given me faith in human nature, and in our ability to change things for the better.
This book for me is Winner because it connects with my core values (and I thought I was just buying a book on story writing)! It connects with the beliefs that I already hold, and it's helped me to shape my ideas, and to have more courage in my convictions.
If your interested in being one of the good guys, but always believed that nice guys finish last, then this book is for you.
This really is a fantastic book, and I cannot recommend it highly enough.
Most of my life is spent reading, and mostly academic books at that, so I have a very low tolerance for badly written pop business books. This book was a pleasant surprise. The writing is clear, concise and very human. It's a bit of a slow burn as you are taken through the stages of marketing, but an excellent reminder of what has gone before, with thoughtful and useful examples (which I have already used to explain completely unrelated work topics!).
In the midst of my own marketing conundrum - how do I sell what this consultancy does in a way that is compelling and positive (something I have no problem working on for my clients) this book really helped to cut through the crap. It is an excellent reminder of the stratagems and road most taken, and an exhortation to really, just tell the truth and appeal to the hero in everyone. Sounds easy, doesn't it? But no, actually working it out when it is you who is the client is quite a brain drain. So pencil in hand, brain engaged we rewrote the entire front of our own creds presentation last week - the bit about us and the company. And it worked so well, we trialled it with a client at a pitch when the ink was scarcely dry. It made sense, it felt authentic and the client got it. We hadn't changed our story per se, just rethought the telling of it and concentrated on different elements of it than we had before.
I would have thought that anyone with an interest in marketing or storytelling in business (internally to get buy-in or gain traction) would get something out of this book. And it's an easy and engaging read. Definitely recommend.
Most Recent Customer Reviews
Highly recommended if you work in a marketing or communications field, or if you are interested in these areas. Read morePublished on 29 Dec. 2013 by A. Reader
What I thought would be another 'marketing book' turned into a journey looking at my reasons for starting a business and what my business stands for. Read morePublished on 16 Dec. 2013 by Claire