Alvin really simplifies the world of finance to the layman which is the aim of this book.
This is not based on any self help or “fake belief” but moreover emphasises that the stock market should be used as a realistic long term investment for your capital. This also doesn’t loose sight of the fact that your investments can decrease in value overnight, or over a long period of time. But how can you stop this? Alvin also states the best ways you can make money on the market is by good planning, knowing the area of the market you want to invest, and also having at the beginning at least some experience of what you chosen sector of the market entails and more importantly some interest in your chosen sector. Alvin unlike other stock market authors uses the platform of this book as an unbiased review of all financial aspects: Not just stocks also bonds, personal finance and the list goes on.
This is a great book for people who are new to finance and the stock market, this book really encouraged me to invest. Like wise, it could be used depending on the individuals frame of mind, to discourage them from investing there capital in the market the author acknowledges that factor. Either way the author states that and understands that the ups and downs of the market isnt for every one.
The two real messages of this book are:
the stock market should be used as a long term investment plan (but the author also investigates many types of investment plans as well.
the second and probably the more subtle point "Risk and Reward" go hand in hand.
this is well worth reading for new/potential investers.