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Winning Meetings and Events for your Venue

Winning Meetings and Events for your Venue [Kindle Edition]

Rob Davidson , Anthony Hyde
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Product Description

Product Description

Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market.
However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers.

Winning Meetings and Events for Your Venue is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner, it includes:

• Guidance on key tools and techniques from traditional face-to-face selling and negotiating skills and the use of social media to site inspections and exhibiting at trade shows.
• Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas.
• Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work – and explaining why they work.
• Checklists at the end of each chapter summarizing key points and also a short quiz for the reader, to check their level of understanding of the chapter’s content.

Rob Davidson is a Senior Lecturer at University of Greenwich Business School. He is a respected academic in the meetings and events field, and the accomplished author of seven books and a great many reports on trends and developments in the global meetings industry. He has experience of training venue sales and marketing staff both in the UK and overseas. Indeed, it was his experience of running these training courses that led to the realization that there was a vast untapped market for a manual on this subject.

Anthony Hyde is the General Manager - Business Events at the highly-successful Barbican venue in the City of London. He is responsible for the commercial sales, marketing and PR, event management and technical production for conferences, banqueting, exhibitions and corporate hospitality. He has 15 years’ experience in meetings and events sales within multi-purpose venues, and is widely recognized in the UK and beyond for his work with MPI – Meetings Professionals International, one of the principal global professional associations for the meetings industry. He was UK President of MPI’s UK and Ireland Chapter during 2009/10.

Product details

  • Format: Kindle Edition
  • File Size: 8096 KB
  • Print Length: 256 pages
  • Publisher: Goodfellow Publishers (1 Feb 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00J3E5LLC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #758,631 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars A must have for every event/sales department! 30 July 2014
By Emily
Format:Paperback|Verified Purchase
Very well written. It is the only industry book I have read which is tailored to the realities of the role! A definite must read for every new team member, espeially those just joining the industry and also offers a great insight for other departments that work with the event/ sales teams, providing them with a greater overview and understanding of the role. A must have for every hotel and venue - I have already distributed mine around the department!
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Having recently started out in the Event Industry I found this book extremely helpful in providing a good understanding of the industry. It contains a lot of practical advice which you can apply in the workplace, with tips on how to secure business. It is well-written by individuals who are knowledgeable in the sector. I would certainly recommend this book to anyone with an interest in Sales and Events.
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5.0 out of 5 stars For me a great knowledge refresher 25 Jun 2014
Format:Kindle Edition|Verified Purchase
Great book by great authors. Packed with practical tips and advice. Whether you are a student or professional thinking about enhancing your skills and knowledge this book is for you.
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5.0 out of 5 stars About time a book like this came out! 7 Mar 2014
By M. Sima
Format:Paperback|Verified Purchase
In the process of reading it... A good combination of practical and academic. It is focused and well written. Recommended for students and professionals working in the field.
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