Winning Gifts: Make Your Donors Feel Like Winners (AFP Fund Development) (Hardcover)

Know the best approaches to people–centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win–win framework, the importance of listening, the case for a donor–centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real–world examples taken from the author′s own experience as chief philanthropy officer in nonprofits and as a leader in a well–known national nonprofit consulting company.  

Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

From the Inside Flap

Winning Gifts Make Your Donors Feel Like Winners

Raising money to accomplish your mission is at the very heart of a nonprofit organization′s goals. While asking for gifts is part of the staff and volunteers′ job, shouldn′t you do everything possible to make sure your donor also comes out feeling like a winner? In Winning Gifts: Make Your Donors Feel Like Winners, longtime fundraiser Tom Wilson uses a win–win approach to help both recipients and benefactors feel great about their gifts.

What motivates donors to give, large and small, to the charity of their choice? Donating to an organization goes far beyond the fiscal incentives of a taxdeduction; gift giving is a rewarding, feel–good experience. When we give to a cause, we give back to our communities and ourselves. And those fortunate enough to develop careers in philanthropic causes have already learned that the secret to successful fundraising is securing gifts that the donor enjoys making.

Taking a people–centered approach, Winning Gifts taps into the art and science of gift giving. Based on Wilson′s own experience as a leader in a well–known national nonprofit consulting company—Tom, who has closed hundreds of millions of dollars of gifts during his philanthropic career—provides this valuable step–by–step guide for philanthropic fundraisers, nonprofit managers, board members, and volunteers with the tools needed to not only secure the gift, but more importantly, make the donor feel like a winner in the process.

Taking a nontraditional marketing approach to fundraising, Winning Gifts walks nonprofits through the steps of securing winning gifts by exploring:

• Background on donor motivations and values for giving

• People–centered fundraising

• Corporate motivations for giving

• The Six I′s of Philanthropic Fundraising

• The Seven Faces of Philanthropy

• Making your case memorable and "sticky"

• How to use ethical influence in your fundraising

• The role of executive director

• Fundraisers, program managers, and volunteers′ roles in the win–win ask

• Factors that stop people from asking for the order

• Direct ways these concepts can be applied in a variety of fundraising settings

Winning Gifts features numerous real–world examples of nonprofit organizations of various types and sizes, taken from the author′s personal experiences, that bring concepts to life. Sample lists of questions to ask as well as sample tabulations from study interviews give readers concrete examples to work from. In addition, each chapter includes three tips to put to immediate use. Plus, Tom′s listening skills chapter alone will help you meet and exceed your fundraising goals for years to come.

Essential for any nonprofit professional or volunteer, Winning Gifts will challenge and inspire you to succeed at the greatest job in the world—enabling donors to find fulfillment throughout their philanthropic investments.

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