- Hardcover: 160 pages
- Publisher: Gower Publishing Ltd (31 May 2005)
- Language English
- ISBN-10: 0566086158
- ISBN-13: 978-0566086151
- Product Dimensions: 24.4 x 17.4 x 1.6 cm
- Amazon Bestsellers Rank: 1,347,651 in Books (See Top 100 in Books)
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Synopsis
In this guide, Gillen addresses technical specialists in the construction industry who have no training in marketing, selling and negotiating. He explains key market concepts, essential and advanced selling and negotiating skills, and how to write proposals and make presentations. He also offers advice about keeping existing customers and entering
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In this chapter we are going to look at marketing. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In this chapter we are going to look at marketing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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