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Winning Arguments: From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion [Paperback]

Jay Heinrichs (Author)
4.9 out of 5 stars  See all reviews (8 customer reviews)
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Book Description

Publication Date: 4 Mar 2010

Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you how to win more than your fair share of arguments, as well as:

> How to shine at work, avoid speeding tickets, and outwit argumentative partners

> Cicero's secrets to moving an audience and Honest Abe Lincoln's 'shameless trick'

> Tactics like Setting Your Goals, Making Them Listen and Gaining the High Ground

> The art of rhetoric, from eloquence and friendship to ready wit and irrefutable logic

Winning Arguments is brimming with endless examples of persuasion and plenty of techniques to help you get your way.

Frequently Bought Together

Winning Arguments: From Aristotle to Obama - Everything You Need to Know About the Art of Persuasion + Rulebook for Arguments + You Talkin' To Me?: Rhetoric from Aristotle to Obama
Price For All Three: £17.52

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Product details

  • Paperback: 352 pages
  • Publisher: Penguin (4 Mar 2010)
  • Language: English
  • ISBN-10: 0141032588
  • ISBN-13: 978-0141032580
  • Product Dimensions: 2 x 12.9 x 19.7 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 14,308 in Books (See Top 100 in Books)

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Product Description

About the Author

Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4.9 out of 5 stars
8 reviews
4.9 out of 5 stars
Most Helpful Customer Reviews
24 of 25 people found the following review helpful
5.0 out of 5 stars Well written book 14 Jun 2010
By M. Dunn
Format:Paperback
A very readable introduction to rhetorical techniques, with illustrations of their use by classical rhetoricians, politicians, popular fictional characters and in everyday life. For the size of the book it is both detailed and comprehensive, while at the same time being amusing and sufficiently well written to make good light reading. Thoroughly recommended.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Perfect balance .... 4 Dec 2012
By Bodo
Format:Paperback|Amazon Verified Purchase
Between theory and practice, classical and modern, personal and universal. This is a carefully constructed work which I found to be entertaining and useful. If you're interested in Rhetoric , this is one for you - if you're not, after reading it, you will be! Congratulations Mr Heinrichs.
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6 of 7 people found the following review helpful
5.0 out of 5 stars Life Changing Book. 15 Sep 2012
By critical critic
Format:Paperback|Amazon Verified Purchase
This book along with Neil Strauss's 'The Game" has changed my life more then ever. Before I hated confrontation, now I seek it out. It's is no surprise this book is such a hit as Jay Heinrichs actually quit his job to take up writing it full time. His insight into his family life helps us understand where he is coming from along with his use of rhetoric quotes from popular TV show such as 'The Simpsons'. He explains the means to coming up with great retorts and arguments in simple and easy to follow terms. He also makes a clear distinction of when a discussion stops and becomes a fight. It's Sad but it seems even wit can to some extent be taught. Great Book, Great Effort!
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9 of 11 people found the following review helpful
4.0 out of 5 stars Entertaining and educational 29 Oct 2011
By Simon c
Format:Kindle Edition
Took a punt and really enjoyed it. The author gives lots of examples and has a silly sense of humour, rather like mine! Lots of technical terms (my favourite is enthymeme)and everyday names and uses.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Fabulous book 14 Jan 2013
By M. Wood
Format:Paperback|Amazon Verified Purchase
Absolutely packed with information, unlike some books that ramble on without saying anything or just repeating itself, this book is FULL of information. A fascinating read and allows you to see behind rhetoric and arguments you might hear anywhere, down the pub, on social media, newspaper articles or politicians on TV. A great read. Quite intense in fact!
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2 of 3 people found the following review helpful
5.0 out of 5 stars Good Book 11 May 2012
By jk uk
Format:Paperback|Amazon Verified Purchase
Bought as a present, but I know it has been very well received as he has never put it down.
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6 of 10 people found the following review helpful
5.0 out of 5 stars Great. 7 Feb 2012
By Mr. M. J. Bayley
Format:Paperback|Amazon Verified Purchase
If you're looking at the review, then you must be interested, if you're interested, you should buy it, you won't be disappointed.

Do yourself a favour and buy yourself some brain food.
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4 of 69 people found the following review helpful
5.0 out of 5 stars winning Arguments from Aristotle to Obama ... 3 April 2010
By Garry
Format:Paperback|Amazon Verified Purchase
Peppercorn Books service was excellent the book was packaged with care and the delivery was swift. Thank you.
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