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Product Description
Product Description
Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you how to win more than your fair share of arguments, as well as:
> How to shine at work, avoid speeding tickets, and outwit argumentative partners
> Cicero's secrets to moving an audience and Honest Abe Lincoln's 'shameless trick'
> Tactics like Setting Your Goals, Making Them Listen and Gaining the High Ground
> The art of rhetoric, from eloquence and friendship to ready wit and irrefutable logic
Winning Arguments is brimming with endless examples of persuasion and plenty of techniques to help you get your way.
About the Author
Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.
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Most Helpful Customer Reviews
21 of 22 people found the following review helpful
Format:Paperback
A very readable introduction to rhetorical techniques, with illustrations of their use by classical rhetoricians, politicians, popular fictional characters and in everyday life. For the size of the book it is both detailed and comprehensive, while at the same time being amusing and sufficiently well written to make good light reading. Thoroughly recommended.
5 of 5 people found the following review helpful
Format:Kindle Edition
Took a punt and really enjoyed it. The author gives lots of examples and has a silly sense of humour, rather like mine! Lots of technical terms (my favourite is enthymeme)and everyday names and uses.
Most Recent Customer Reviews
Great.
If you're looking at the review, then you must be interested, if you're interested, you should buy it, you won't be disappointed. Read more
Published 3 months ago by Mr. M. J. Bayley
winning Arguments from Aristotle to Obama ...
Peppercorn Books service was excellent the book was packaged with care and the delivery was swift. Thank you.
Published on 3 April 2010 by Garry
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