In Winners, Losers and Microsoft
, two top economists punch some big holes in the government's antitrust case against the software behemoth. Stan J. Liebowitz and Stephen E. Margolis argue that government lawyers are wrong to say that consumers are being forced to accept inferior standards and high prices because of Microsoft's hegemony.
With some well-documented and original research, the authors conclude that Microsoft is as successful as it is for a simple reason: good products win. "Whether they are lowly mousetraps or high-tech networks, better products prevail in the marketplace. People choose what they want, and what they want survives, at least for a while", they write. The authors also challenge the economists who believe that when it comes to technology, inferior standards get locked in because of unfair corporate actions or irrational consumer behaviour. Through cogent analysis, Liebowitz and Margolis tear apart the two key examples used by these other economists: the VHS videocassette format and the so-called QWERTY typewriter keyboard layout. The authors argue that those formats dominate today because they truly were as good as, if not better than, their competitors, the Beta videocassette and Dvorak keyboard. While most of the book is theoretical and aimed toward those interested in public policy and economics, Winners, Losers and Microsoft can also be an eye-opener for anyone who wants to learn more about the antitrust case against the company. --Dan Ring, Amazon.com
--This text refers to an out of print or unavailable edition of this title.
"For the rest of us, its not too late to learn, as well as be entertained by, the Liebowitz-Margolis explanation." -- Armen A. Alchian, professor of economics, University of California, Los Angeles
"Judges, economists, or journalists who discuss technology lock-in without first dealing with [this] critique should have their wrists soundly slapped." -- The Wall Street Journal
"Leibowitz and Margolis show with datanot politically correct illogicthat the market, not the government, was right." -- T. J. Rodgers, chairman and CEO, Cypress Semiconductor Corporation
"The[se] arguments, such as their history of software applications, will be of interest to executives in virtually any field." -- Upside
"This excellent volume is recommended for academic and professional collections." -- Choice