Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple. Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.
Winners and Losers
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About the Author
Kieran Levis is Principal of Cortona Consulting, which advises companies on business and marketing strategy in markets for new media and technology. A management consultant he has worked with technology and media companies - including HP, BT, Intel, Havas, the Open University and the BBC - and start-ups on both sides of the Atlantic, evaluating opportunities and threats in new and volatile markets. He has written for the Financial Times and other publications, along with several reports on the evolution of the Internet.
Customer Reviews
Most Helpful Customer Reviews
By Gregg Fraley
Format:Paperback
If you want to catch up on your business reading, this book is essentially an MBA in a box. It's fascinating.
Author and business expert Kieran Levis uses real world business stories -- case studies -- like no author I've read to date. In Winners & Losers Levis tells the pass or fail stories of a who's who in modern business. Companies from Apple, Sony, and IBM, to the less fortunate Netscape, Kodak and Webvan have their corporate decision-making closets opened for our edification.
For those who haven't spent the last five years reading business books, this book provides an incredibly rich resource for what's worked, what hasn't, and why. In a way, it's a history of modern innovation. The only book I can think of that comes close to capturing the zeitgeist of the modern era is George Gilder's "Microcosm", which is now out of date (and was much more technical and difficult to read).
While this is a scholarly work that is clearly well researched, the good news is its high readability. Levis provides more than stories as well, he uses the examples to make some highly specific recommendations for business strategy. The bottom line with this book is that if you want to get a better sense of the big picture of business success, you need to look hard at the stories of seminal companies. This book does that in a comprehensive, insightful, and ultimately highly useful way. For students of business, organizational managers, and those dipping their toe in the water of entrepreneurship this is required reading. Levis is a business shanachie!
Author and business expert Kieran Levis uses real world business stories -- case studies -- like no author I've read to date. In Winners & Losers Levis tells the pass or fail stories of a who's who in modern business. Companies from Apple, Sony, and IBM, to the less fortunate Netscape, Kodak and Webvan have their corporate decision-making closets opened for our edification.
For those who haven't spent the last five years reading business books, this book provides an incredibly rich resource for what's worked, what hasn't, and why. In a way, it's a history of modern innovation. The only book I can think of that comes close to capturing the zeitgeist of the modern era is George Gilder's "Microcosm", which is now out of date (and was much more technical and difficult to read).
While this is a scholarly work that is clearly well researched, the good news is its high readability. Levis provides more than stories as well, he uses the examples to make some highly specific recommendations for business strategy. The bottom line with this book is that if you want to get a better sense of the big picture of business success, you need to look hard at the stories of seminal companies. This book does that in a comprehensive, insightful, and ultimately highly useful way. For students of business, organizational managers, and those dipping their toe in the water of entrepreneurship this is required reading. Levis is a business shanachie!
Format:Paperback
You don't have to buy into the author's central thesis of creative destruction in order to get a lot out of this one, the illustrative 'case studies' are well worth reading in themselves. The Internet has radically altered the pace of business change, and, in the process, generated a new breed of business successes and disasters - with all their changes in fortune accelerated to a previously unimaginable pace. Rather than attempt to come up with bogus formulae for success and failure in this new order, Levis opts for an analytical narrative that digs deep into the key issues without ever ignoring the role of key factors like dumb luck and being in the right place at the right time. The result is a balanced, highly readable account of what it takes to succeed in a frenetic new business environment, with some timely warnings as to how fast today's success can become tomorrow's dinosaur when the new breed of entrepreneur gets it wrong.
By M. V. Cutler
Format:Paperback
This book is an excellent read and explains clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. The examples, in anecdotal form, offer a history of markets and business in the last twenty years and this analysis and review of the past is very entertaining and thought-provoking, as well as extremely relevant to the present-day. The book's central thesis that certain factors can almost guarantee success and failure is convincing. This is not a 'how to succeed in business' textbook, but is far more interesting and more than accessible even for those with no background in business or economics
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