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Winners and Losers - The Business Strategy of Football Paperback – 30 Mar 2000


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Product details

  • Paperback: 416 pages
  • Publisher: Penguin Books Ltd; New edition edition (30 Mar 2000)
  • Language: English
  • ISBN-10: 0140280944
  • ISBN-13: 978-0140280944
  • Product Dimensions: 12.8 x 2.7 x 19.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 530,068 in Books (See Top 100 in Books)

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Product Description

Amazon Review

As the authors of Winners & Losers rightly point out: "football is a game, but it is also a business". Such a big business, in fact, that it is estimated to be worth around £150bn worldwide. Last year Rupert Murdoch felt that Britain's leading club (Manchester United) was worth more than £600m of BSkyB's money. At that time, the 20 UK clubs quoted on the stock market had a combined value of over £1bn, with the largest (United again) constituting one of the largest 350 quoted companies. Such a large business has long deserved rigorous examination in its own right and while Szymanski and Kuypers are not the first authors to have written about the business side of football, their analysis provides the first comprehensive application of aspects of business theories to the football industry. The key distinction is made by the authors between football and many other forms of business; while clubs compete not only on the field, but also off it to generate revenue, they must also co-operate with each other in the form of a league or some other organised competition in order to create the end-product of football matches. Building on such a framework and drawing on an extensive set of data, the authors are able to use business strategy to analyse the relationship between clubs' policies on expenditure (in transfers and wages) and their success on the pitch. While the approach is somewhat academic, the style is readable and the content is sure appeal to fans and business strategists alike. Excellent throughout, Szymanski and Kuypers' book represents the best yet on this subject. --Trevor Crowe --This text refers to an out of print or unavailable edition of this title.

From the Author

What this book is about
That there is a connection between finance and football is apparent to all. This book sets out to explain how the relationship works. Based on a unique data base of club performance and accounting records (included as an appendix) we explain how the market for players has developed and how income depends on league performance. The book is full of interesting stories showing how money and football have been inextricably linked from its earliest days. We show that there is predictable relationship between club wage expenditure, league performance and total revenues. We then examine the exceptions that prove the rule, to see what it takes to beat the competition. Our book should interest two types of reader, those who are interested in football and want to understand better how the financial side of football relates to performance on the pitch, and to those who are simply interested understanding what makes a successful business. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By A Customer on 1 July 1999
Format: Hardcover
The authors have put together a masterful piece of work in 'Winners and Losers'. Few strategy books in any sector reflect the deep understanding, broad sweep of historical development, or substantial fact-based foundations to be found in this book. Added to these strengths are careful analysis and critical commentary on what 'strategic management' means in reality in the high-profile but often murky world of professional football. The book should be required reading for anyone serious about management in this or other professional sports, and will provide entertaining insights for other students of strategy, whether in sports or generally.
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2 of 3 people found the following review helpful By Elena Bessonova on 19 Dec 2001
Format: Hardcover
Do you know anything about Management or strategy? No? Don't worry. Are you interested in football and still can't get why the rich get richer and the poor get poorer? Than this book is for you. The authors take a look at the game in terms of strategy, finance and managerial thinking. First, in a simple and comrehensible manner, the authors introduce you the very principles of strategic management and then show you how it works in football. They try to analyze the success of such enterprise as Manchester United and go through each step of the football strategy out of the pitch. The success in the pitch is correlated with that out of the pitch and that is the main point of the book. This book would be inteested for the football supporters, financists, MBA students and npt only... enjoy the world of football business explained to you step by step.
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1 of 2 people found the following review helpful By A Customer on 22 Dec 1999
Format: Hardcover
This is essential reading for those interested in or concerned about the growing commercialisation of football. The authors present an excellent historical account of how football has developed in the last hundred years and bring the story up to date with incisive analysis of how the industry is being transformed by the influx of television money, freedom of contract for players and general globalisation. Szymanski and Kuypers bring an economist's perspective to the subject and are masterful at explaining to the general reader just what economics can contribute to understanding the football business.
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