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Review Roll Deep, then, have evolved into a curious – albeit not terribly uncommon – thing: a grime crew that doesn’t play grime. Their fourth album, Winner Stays On, is, flagrantly, a pop album, and the good news is that they’re getting better at it. Good Times, which hit number one in the charts back in May, is excellent: a deliberately glitzy celebration of kicking up one’s heels, tales of high-street consumerism and clubbing propelled upwards on ecstatic synth bumps and a yearning chorus courtesy of Jodie Connor. Both Take Control (complete with a vocal from Alesha Dixon) and Green Light, a Calvin Harris-style pop bounce that wraps cheeky mating-game raps around a Green Cross Code-friendly metaphor, stick to a similar formula – and while this is obvious stuff, it’s certainly well-done.
Elsewhere, there are a couple of moments that hark back to Roll Deep’s grime genesis. Out the Blue finds Scratchy, Breeze, Brazen and Wiley dropping rhymes over booming sub-bass. And while Team is not exactly lyrically spectacular – it features Wiley’s habitual fall-back of ending every line with the same word – it smashes it through busy, zig-zagging synth and sheer force of numbers. More quality grime would be nice, but Winner Stays On proves Roll Deep are no longer an underground crew trying to make pop: the charts are there for the taking.
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