It really pains me to have to write this review and not be able to recommend the book, as I have read quite a few of Coelho's previous novels and absolutely loved them. However the usual poignancy of his other work is seriously lacking in The Winner Stands Alone.
The story follows Igor, a rich Russian businessman who is pining after the wife who left him for another man. He follows them to the Cannes Film Festival, where he embarks on a killing spree designed to win her back. The story is simple, the writing is simple. What doesn't work is the fact that it is billed as a satirical portrayal of the world of celebrity, but what it actually is is a contrived and scathing attack on celebrity culture, minus an empthatic plot or any believeable characters. I can understand and appreciate the author's opinion on a world desperate for more and more consumerism, but the execution was just not very cleverly done.
I think the thing that really ate me up while reading this was that in parts it didn't read like a story at all; rather it felt like I was reading some essay or article about why consumer and celebrity culture is so terrible. I'm not disagreeing with Coehlo's sentiments, but I just think he could have used the plot and characters to better effect to drive his point home, rather than rely on the somewhat preachy methods that he relies on more and more.
I think that people who completely agree with Coelho on this subject will probably get a lot more out of this novel than me. I'm neither strongly for or against it, but sadly this didn't sway me either way. It's the Coelho novel I am least likely to recommend to my friends.