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Wine Marketing and Sales: Success Strategies for a Saturated Market [Hardcover]

Liz Thach , Janeen Olsen , Paul Wagner


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Wine Marketing & Sales 2nd Edition Wine Marketing & Sales 2nd Edition 5.0 out of 5 stars (1)
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Synopsis

Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  7 reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Any serious college-level wine or business library collection shouldn't miss 27 July 2007
By Midwest Book Review - Published on Amazon.com
Format:Hardcover
Any serious college-level wine or business library collection shouldn't miss Wine Marketing & Sales: Success Strategies for a Saturated Market: it provides a detailed survey of wine marketing challenges, comes from leading wine marketing professors, and covers everything from marketing theory to packaging, label design, sales methods pros and cons, and more. Industry professionals will find plenty of information here, based on real-world experience, and will find WINE MARKETING AND SALES an outstanding pick for any who would understanding this specialty market and its unique challenges.

Diane C. Donovan
California Bookwatch
6 of 6 people found the following review helpful
5.0 out of 5 stars Great Wine Marketing Tool 19 Mar 2007
By MED - Published on Amazon.com
Format:Hardcover
This book is very helpful as a wine marketing textbook. It has great practical examples, and is actually funny to read at times. Very useful for existing wineries, as well as those that are just starting up.
4 of 4 people found the following review helpful
5.0 out of 5 stars Hands on Help for marketing 28 Mar 2007
By V. Olsen - Published on Amazon.com
Format:Hardcover
As a marketing student, I found this book very helpful. It has both theory and practical examples, which made studying wine marketing much easier. I'd highly recommend it.

Vivian Pershall
3 of 3 people found the following review helpful
5.0 out of 5 stars Wine Marketing & Sales Successful Strategies for a Saturated Market 28 July 2008
By White Owl Winery - Published on Amazon.com
Format:Hardcover
If you're involved in the wine industry and the marketing of wines in any way, read this book. As a former media person (20 years) and current winery owner, I appreciate the straightforward and "to-the-point" manner that this book is written in. Getting media, industry, and consumer attention for your product shouldn't be a mystery and it isn't rocket science. This book goes a long way in proving it.
14 of 22 people found the following review helpful
2.0 out of 5 stars Wine exporting/importing 7 April 2007
By Amazon Customer - Published on Amazon.com
Format:Hardcover|Verified Purchase
My main interest for purchasing this book was to gain guidance on importing wine to the US. I read the author's pre-release review that indicated the book devoted an entire chapter to the topic of exporting/importing wine. Upon finally receiving the book, I found one chapter that mainly addressed wine exporting and the chapter had one high-level page on wine importing. I was disappointed and returned the book.
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