by Mary Portas
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Visual Merchandising: Window and In-Store Displays for Retail by Tony Morgan |
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Product Description
Review
'Informative, beautifully produced and wide-ranging' - The Spectator 'Inspirational' - iD 'Crammed with need-to-know information... a visual feast' - Drapers Record 'An essential purchase for students and professionals of relating, design and visual communication' - International Textiles 'Windows is a book for just looking at, browsing through or for going into with serious intentions of doing business' - The Scotsman
Product Description
Shop windows bring glamour, fun, theatre and arts to the streets, a visible 24-hour expression of the store's image, brand and inspiration. Mary Portas brings her personal experience and insight to this selection of window displays. From New York to Paris, from San Francisco to Tokyo, her examples range from world-famous stores to tiny, little-known shops. A guide to the subject, this book examines the best use of space and props; the effect of lighting; the essence of styling; the potential of colour; the key role of mannequins; special characteristics of seasonal windows, and of tactical windows for the promotion of specific products; and how to achieve miracles on tight budgets. The book, illustrated with colour photographs, should be useful for anyone concerned professionally with retailing, design and visual communication.
See all Product Description
'Informative, beautifully produced and wide-ranging' - The Spectator 'Inspirational' - iD 'Crammed with need-to-know information... a visual feast' - Drapers Record 'An essential purchase for students and professionals of relating, design and visual communication' - International Textiles 'Windows is a book for just looking at, browsing through or for going into with serious intentions of doing business' - The Scotsman
Product Description
Shop windows bring glamour, fun, theatre and arts to the streets, a visible 24-hour expression of the store's image, brand and inspiration. Mary Portas brings her personal experience and insight to this selection of window displays. From New York to Paris, from San Francisco to Tokyo, her examples range from world-famous stores to tiny, little-known shops. A guide to the subject, this book examines the best use of space and props; the effect of lighting; the essence of styling; the potential of colour; the key role of mannequins; special characteristics of seasonal windows, and of tactical windows for the promotion of specific products; and how to achieve miracles on tight budgets. The book, illustrated with colour photographs, should be useful for anyone concerned professionally with retailing, design and visual communication.
See all Product Description
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28% buy Visual Merchandising: Window and In-Store Displays for Retail £15.75 |
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26% buy the item featured on this page: Windows: The Art of Retail Display |
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26% buy Smart Retail: Turn Your Store into a Sales Phenomenon £9.74 |
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16% buy How to Shop with Mary, Queen of Shops £9.74 |
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