Willpower: Rediscovering Our Greatest Strength and over 2 million other books are available for Amazon Kindle . Learn more

Buy New

Sign in to turn on 1-Click ordering.
Buy Used
Used - Good See details
Price: 3.82

Trade in Yours
For a 0.78 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Willpower: Rediscovering Our Greatest Strength on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Willpower: Rediscovering Our Greatest Strength [Hardcover]

Roy F. Baumeister , John Tierney , Icm Inc
3.9 out of 5 stars  See all reviews (104 customer reviews)
RRP: 20.00
Price: 15.22 & FREE Delivery in the UK. Details
You Save: 4.78 (24%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Temporarily out of stock.
Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we dispatch the item.
Dispatched from and sold by Amazon. Gift-wrap available.


Amazon Price New from Used from
Kindle Edition 3.99  
Hardcover 15.22  
Paperback 6.99  
Audio, CD, Audiobook 26.23  
Trade In this Item for up to 0.78
Trade in Willpower: Rediscovering Our Greatest Strength for an Amazon Gift Card of up to 0.78, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

26 Jan 2012

Can you resist everything except temptation? In a hedonistic age full of distractions, it's hard to possess willpower - or in fact even understand why we should need it. Yet it's actually the most important factor in achieving success and a happy life, shown to be more significant than money, looks, background or intelligence. This book reveals the secrets of self-control.

For years the old-fashioned, even Victorian, value of willpower has been disparaged by psychologists who argued that we're largely driven by unconscious forces beyond our control. Here Roy Baumeister, one of the world's most esteemed and influential psychologists, and journalist John Tierney, turn this notion on its head. They show us that willpower is like a muscle that can be strengthened with practice and improved over time. The latest laboratory work shows that self-control has a physical basis to it and so is dramatically affected by simple things such as eating and sleeping - to the extent that a life-changing decision may go in different directions depending on whether it's made before or after lunch. You will discover how babies can be taught willpower, the joys of the to-don't list, the success of Alcoholics Anonymous, the pointlessness of diets and the secrets to David Blaine's stunts. There are also fascinating personal stories, from explorers, students, soldiers, ex-addicts and parents.

Based on years of psychological research and filled with practical advice, this book will teach you how to gain from self-control without pain, and discover the very real power in willpower. The results are nothing short of life-changing.

Frequently Bought Together

Willpower: Rediscovering Our Greatest Strength + The Power of Habit: Why We Do What We Do, and How to Change
Price For Both: 21.51

One of these items is dispatched sooner than the other.

Buy the selected items together

Product details

  • Hardcover: 304 pages
  • Publisher: Allen Lane (26 Jan 2012)
  • Language: English
  • ISBN-10: 1846143500
  • ISBN-13: 978-1846143502
  • Product Dimensions: 3.3 x 15.3 x 23 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (104 customer reviews)
  • Amazon Bestsellers Rank: 176,253 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description


Willpower (the thing) lies at the curious intersection of science and behavior. Willpower (the book) lies at the intersection of Roy Baumeister, an extraordinarily creative scientist, and John Tierney, a phenomenally perceptive journalist. Ignore it at your peril (Stephen J. Dubner, Coauthor Of 'freakonomics' And 'superfreakonomics' )

[An] instant classic...[Willpower shows how]...recent research can help people lead better lives - be better parents, stay organized, and lose weight more wisely...[A] brilliant book (Jamie Holmes Daily Beast )

An immensely rewarding book, filled with ingenious research, wise advice and insightful reflections on the human condition (Steven Pinker New York Times Book Review )

An accessible, empirically grounded guide to willpower and how best to deploy it to overcome temptation...Should one need a more practical sales pitch for the importance of willpower, Messrs. Baumeister and Tierney point to ... its over-riding importance for academic, personal, career and financial success... Willpower offers no shortage of helpful strategies to compensate for weakness of will (Cordelia Fine Wall Street Journal )

Willpower affects almost every aspect of our lives...Tierney and Baumeister have given us a wonderful book in which they not only share fascinating research on the subject but also provide simple tricks to help us tap into this important quality (Dan Ariely, Duke University, Author Of 'predictably Irrational' )

Willpower is sinfully delicious -- once you start reading, you won't be able to stop. A fascinating account of the exciting new science of self-control (Daniel Gilbert, Harvard University, Author Of 'stumbling On Happiness' )

As wonderfully entertaining as it is enlightening! Tierney and Baumeister have produced a highly intelligent work full of fascinating information (and great advice) about a core element of modern living. Bravo (David Allen, Author Of 'getting Things Done And Making It All Work' )

This little masterpiece is a must read for all of us who want to exercise, diet, manage our time, be thrifty, and resist temptation (Martin Seligman, University Of Pennsylvania, Former President Of American Psychological Association, Author Of 'authentic Happiness And Flourish' )

This is a manual from heaven for anyone who has ever wanted to lose weight, stop smoking, drink less, work more efficiently and more intelligently. An astonishingly good -- and accessible -- inquiry into one of the more elusive areas of human psychology (Christopher Buckley, Author 'thank You For Smoking' And 'losing Mum And Pup' )

Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read (Ravi Dhar, Yale School Of Management, Director Of Center For Customer Insights )

A Guardian 2012 Literary Highlight (Guardian )

Willpower rather than self-esteem is the essential ingredient for a successful life...The good news, according to the authors, is that willpower, unlike intelligence, is a muscle that can be exercised and encouraged to grow...The book's success in America underlines its timeliness...I suspect that all the politicians currently talking about "alarm-clock Britain" will be studying this book closely...people could benefit from reading this book (Daisy Goodwin Sunday Times )

About the Author

Roy F Baumeister is one of the world's most prolific and influential psychologists. He received his PhD from Princeton in 1978 and currently is Francis Eppes Eminent Scholar and head of the psychology program at Florida State University. He has over 450 scientific publications, and this will be his 28th book.

John Tierney writes the Findings science column for the New York Times. His science writing has won awards from the American Association for the Advancement of Science and the American Institute of Physics. He is the author of The Best-Case Scenario Handbook and the co-author, with Christopher Buckley, of the comic novel God Is My Broker. He is a frequent guest on US radio and television.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
3.0 out of 5 stars A bit of a test of willpower 15 Mar 2012
By J. Charlesworth VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I really wanted to like this book. It's a popular science book about research into the concept of will-power -apparently an idea which fell out of favour among psychologists for ages, but is now coming back into favour. I'd heard of Roy Bauermeister's research and know that he's a groundbreaking expert in the field. Similarly, I've read articles by James Tierney which I've enjoyed.

But somehow this collaborative effort fell flat for me. I think I'd read too many of the stories before, so it didn't hold my attention. Quite a few of Bauermeister's experiments are described in Steven Pinker's Better Angels of Our Nature, which I read immediately prior to this book. Pinker is hard to equal as a writer, so maybe I was spoiled.

Anyway, this book is short and probably quite interesting and gentle introduction to this topic - if you're a die-hard nerd who's already familiar with the research then the celebrity portraits grate a bit.
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars Fascinating 21 Feb 2013
By M. Hadfield VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I really wanted to know about willpower. In my work as a therapist I often find that willpower is something elusive that frequently fails to support us in getting what we really want.

What I discovered in this book was absolutely fascinating.

One of the most amazing things this book revealed to me was that willpower is very much like physical energy. When you do a lot of work your muscles get tired. When you make a lot of decisions your willpower decreases. So if, say, you were trying to lose weight, then what happens is that the more times you resist a piece of tempting food, then the more difficult it becomes to resist the next time. So failure is inevitable and absolutely nothing to do with self-sabotage.

Sticking with this food theme, it seems that what is happening is this. Brain fuel is glucose. Every time you make a choice, your brain uses up some of its available glucose. So every time you make a choice you are depleting your supplies of glucose. Now since food is the source of glucose then craving for sweet food increases every time you choose something. So if you want to lose weight - don't make any decisions. But, paradoxically, if you eat a little, that helps you to resist food.

Another piece of fascinating research showed that Stanford University students could either get their assignments done on time or change their socks every day - but not both. This and other research suggests that exams are at the wrong end of the term. By the time exams are reached the students have used up so much brain energy for study that they have no time to make choices about anything else so things like healthy eating and simple hygiene just go out of the window.

This book is full of details of interesting and unusual research that give powerful insights into mind, and thought processes.

One of the best books I've read in a while.
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
5.0 out of 5 stars FANTASTIC - Must Read Book 5 Oct 2012
By Mr. William Oxley VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I really enjoyed this book for the interesting content and deluge of groundbreaking knowledge that it imparts to you.

Willpower has a lot to do with your glucose and the efficiency that your body is able to convert it into brain energy. Those that have difficulty converting glucose for muscle and brain use are diabetics. Why are experts able to predict criminal behaviour based upon the effects of glucose and peoples ability for self-control?

We discover that no glucose = no willpower. So "Feed the Beast" - a good day starts with a healthy breakfast. To be able to keep your self control and work without losing your temper when under pressure or in stressful times, you need to be refuelled. The best foods for maintaining a steady self-control: nuts, raw fruit, cheese, fish, meat, and other good fats.

Learn why you should prioritise your goals, yet leave room for flexibility in your plans.

Sit up straight! We should all be sitting up straight. Why? This helps by overriding a slouching habit, strengthening willpower, so creating a desire to do better. Physical discipline leads to mental discipline and focus, which leads to sharper attention and more willpower. The strong get stronger.

One chapter is about the perfect storm of dieting.

I could go on. This book is a mine of golden nuggets. Brilliant. And for all those without willpower to read the whole book from the start there is a useful conclusion that summarises how to create and maintain your willpower.
Comment | 
Was this review helpful to you?
38 of 42 people found the following review helpful
4.0 out of 5 stars Good ideas, a really worthwhile read 7 Mar 2012
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I have read 1000's of books on the subject of success, law of attraction, motivation and wealth creation. I have been a business consultant, serial entrepreneur and motivational coach for a number of years. As such I have read many good and extremely poor books on motivation and willpower.

This book falls into the category of well worth reading and is a motivating read. It is 262 pages long with 10 chapters with content ranging from, defining willpower, decision fatigue, can willpower be strengthened, raising strong children and advice against dieting. This makes it a curious mix, looking at virtually all aspects and applications of willpower, within individual and family lives.

The book has three main aspects to it, it looks at why we may not stick to a task, why attractions can be distracting and how therefore to stick to your goals and get things done. From this point of view the book gives you some great tactics to do these things. Where I disagree with the two authors, is in their premise that the longer the day, the less willpower you will have, as your blood sugars are depleted. I am not saying this is wrong, but I have seen in my consultancy business, many many people work long days, in jobs they love and still have the energy to make great decisions.

For me the keys to success in this area of mind dynamics are, understanding what is holding you back....the emotional attachments from the past that deplete energy, identify faulty/victim thinking...which depletes energy, understand that willpower can be gained from mind training and that at the end of the day, if you are doing something you hate doing, your energy will be depleted anyway.
Read more ›
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
5.0 out of 5 stars Helpful
Excellent book. Some time since I read it, but it has influenced how I live my life. I know now why and when my willpower is depleted and when I can push it. Read more
Published 5 days ago by EVA
5.0 out of 5 stars best ever
Very interesting useful book I have ever read about the willpower and self-control! Full of scientific and experimental evidences !
Published 16 days ago by Hassan
5.0 out of 5 stars Five Stars
Great book opens your mind to things you have never realised !!
Published 1 month ago by Ruairi
5.0 out of 5 stars New standards
Willpower has been praticed for very many years in sports, but Baumeisters reflections, studies and argumentation is just unique. Read more
Published 3 months ago by Lars H. Nielsen
5.0 out of 5 stars Great read
If you are into psychology/studying psychology as I am, you should definitely read this. It's written at a level for anyone to understand and sums up most of Baumeister's research... Read more
Published 7 months ago by becca larner
2.0 out of 5 stars Tedious trip round the same old schtick
Annoyed that I didn't have the willpower to wait and get this book from the library. Instead I sought instant gratification by paying for the darned thing! Read more
Published 9 months ago by James Lizard
5.0 out of 5 stars Now I know why goal setting doesn't always help!
I borrowed this from the library and was so interested, I bought it as I wanted to work through the information without time pressure. Read more
Published 9 months ago by alex
5.0 out of 5 stars Credible book about willpower
I am generally skeptical of self-help books, but this book is written by a psychologist who has researched the topic. The content of the book is credible and based on facts. Read more
Published 10 months ago by Ole Kristian
5.0 out of 5 stars Inspirational and habit changing
Reading this book was such a change for me, it sound simple or crazy, but after reading it I sorted out all my bad habits and rid of procrastination. Read more
Published 11 months ago by Christina Lewis
1.0 out of 5 stars Neither intellectual Nor entertaining = pretty awful
What is good about the book - 1. Roy Baumeister seems to be a respected academic with a track record in researching the subject matter. Read more
Published 11 months ago by Suzie Bennett
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category