I wouldn't normally bother to write a review about this type of product but I feel compelled to after using them for a few months now. I previously swore by Gillette Fusion, but these were on offer at a far lower price than the others so i decided to try them and I must admit that for me personally they are far superior. Obviously everyone's beard differs so some people might find other experiences, but the shave these give, for me, is far better than the Gillette, the lube strip does, as some people have stated over-lube when the blade is first used but it isn't really a major problem, just use a little less shaving gel which will again save you even more money! They last twice as long as the Gillette and are cheaper. The only feature I miss in comparison to the Gillette is the single blade on the flip-side which is handy for getting the small hairs off directly under the nose, which is a bit of a problem when using 5 blades without digging into and cutting your nose, especially when using a new blade. SO, solution! I have kept a Gillette razor for the occasional use under the nose area when required, using the flip side. RESULT!!
Ask yourself why these blades are a lot cheaper than Gillette? The answer must surely be relating to the extortionate amount of money Gillette spend on TV advertising compared to Wilkinson Sword, then ask yourself who is paying for these adverts? YOU ARE!!
To summarise, these are far cheaper. last longer and give a much better shave. Will leave it up to you to decide if these are of benefit? So a no-brainer really?