First time I've had this brand, usually go for JB or JD. The most expensive premium Bourbon I tried before this was JB Devil's cut 90, which is very nice and dry for sipping. The wild turkey 81 has slightly lower alcohol content, but as a result it packs less heat so for me actually subtly more flavoursome. An excellent premium Bourbon, for neat sipping, which I'm pleased to have discovered. I also tried it with diet coke and squeeze of lime and ice: that was a tasty cocktail.