It is very rare to find such a good stuffed Architeuthis! Just look around and you won't find many soft-toy squids, or indeed Cephalopoda, anywhere! This one is beautifully made. It's very detailed with an articulated mantle, syphon and beak(!), which you can't see in the pictures. He's very cute and really fun. A beautiful colour and very cuddly. I'd say he's very educational, and we've used him to teach children about the anatomy and movement of squid in general. There's a little booklet with the toy that details a bit about what he eats and what eats him as well!
I was concerned this would be too small, as there is a bigger 30" version on offer as well. However he's really nice and a good size for a child. In fact, for scale, if you get him to grasp and eat Lego people, plucked from a Lego brick boat; he's huge! Terrifying!
A word of warning: The tentacles are not stuffed. The main product picture looks like a very healthy, nourished Squid with fully cuddly, stuffed tentacles all the way to the tip. However, on this purchased item the stuffing is missing in all 8 tentacles. I can only assume they don't make them stuffed any more to cut costs, as all the tentacles are like this. Due to this, the tentacles are a bit 'thin' to the touch and in a tug-of-war between children will not last as that are fragile. So, I dropped a star on durability.
All in all, it's a great purchase and is lots of fun. Just be aware that the tentacles are thin, sheath material only as per the real pictures posted by another reviewer on the Amazon USA site.