Wikinomics: How Mass Collaboration Changes Everything [Hardcover]

One of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages.

The best picture so far of the new world of enterprise, collaboration, innovation and value creation. This is a breathtaking piece of work.

Wikinomics heralds the biggest change in collaboration to date... In order to understand the opportunities this presents for companies, read this book.

An important book.

The knowledge, resources, and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration in history. "Wikinomics" is the definitive investigation into how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in this newly-emerging, networked economy. Encouraging consumers, employees, suppliers, partners and competitors alike to share information and ideas, mass collaboration marks a profound change in the way business is conducted and radically alters the future of corporate architecture, strategy and management.

Don Tapscott is chief executive of New Paradigm, a think tank. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics.