Wikinomics: How Mass Collaboration Changes Everything and over 2 million other books are available for Amazon Kindle . Learn more

Buy Used
Used - Good See details
Price: 2.67

Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Wikinomics: How Mass Collaboration Changes Everything on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Wikinomics: How Mass Collaboration Changes Everything [Hardcover]

Don Tapscott , Anthony Williams
3.7 out of 5 stars  See all reviews (38 customer reviews)

Available from these sellers.


Amazon Price New from Used from
Kindle Edition 4.19  
Hardcover --  
Paperback 6.99  
Audio, CD, Audiobook, CD, Unabridged 19.49  
Audio Download, Unabridged 18.35 or Free with 30-day free trial Trade-In Store
Did you know you can use your mobile to trade in your unwanted books for an Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details or check out the Trade-In Amazon Mobile App Guidelines on how to trade in using a smartphone. Learn more.

Book Description

12 July 2007
The knowledge, resources, and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration in history. "Wikinomics" is the definitive investigation into how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in this newly-emerging, networked economy. Encouraging consumers, employees, suppliers, partners and competitors alike to share information and ideas, mass collaboration marks a profound change in the way business is conducted and radically alters the future of corporate architecture, strategy and management.

Product details

  • Hardcover: 408 pages
  • Publisher: Atlantic Books (12 July 2007)
  • Language: English
  • ISBN-10: 1843546361
  • ISBN-13: 978-1843546368
  • Product Dimensions: 14.9 x 22.3 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Bestsellers Rank: 411,434 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description


An important book.
-- A G Lafley, CEO Proctor & Gamble

One of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages. -- Management Today, August 2007

The best picture so far of the new world of enterprise, collaboration, innovation and value creation. This is a breathtaking piece of work. -- Tom Peters, author of In Search of Excellence

Wikinomics heralds the biggest change in collaboration to date... In order to understand the opportunities this presents for companies, read this book. -- Eric Schmidt, CEO Google

About the Author

Don Tapscott is chief executive of New Paradigm, a think tank. He is the author of ten books. He teaches at the University of Toronto. Anthony D. Williams is a research director at New Paradigm. He teaches at the London School of Economics.

Inside This Book (Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

Most Helpful Customer Reviews
57 of 59 people found the following review helpful
By Anon
I'm sorry to disagree with most of the other Amazon reviewers but as someone who reads a lot of business books I was deeply disappointed with this book for the following reasons. First all the author ever sees are the increasing benefits and upsides to mass collaboration online. Arguments to the contrary are swiftly dismissed and the chapter on making money from mass collaboration is more of the investment now and profits will magically follow thinking that characterised the dotcom boom. Secondly the author is obsessed with the "revolution" that mass market collaboration is apparently creating in every aspect of society. While I don't want to underplay the importance of this trend, I find the term "revolution" is too strong (like Web 2.0) and the lack of reference to the precedents of mass collaboration disappointing(e.g. earlier online communities). Finally and frustrating the book is poorly edited and structured. The font size is tiny and the obscure chapter headings seem to overlap with one another. In short it is hard getting to the point with this book. I did, however, find within it some inspiring examples of mass collaboration that I hadn't previously heard of - for example the mining company example at the beginning. But overall I would not recommend this book - for me it simply a reflection of the euphoria that gripped the internet world back in the end of 2006 with the rising popularity of Facebook et al. The world has moved on since then.
Was this review helpful to you?
42 of 46 people found the following review helpful
5.0 out of 5 stars Large look at the collaborative online world 23 Feb 2007
By Rolf Dobelli TOP 500 REVIEWER
Don Tapscott and Anthony D. Williams have written an intriguing, necessary and, in some ways, groundbreaking book, which we recommend to everyone...with some caveats. The authors examine the possibilities of mass collaboration, open-source software and evolutionary business practices. They integrate examples from the arts ("mashups"), scholarship (Wikipedia) and even heavy industry (gold mining) to argue that new forces are reshaping human societies. Some of their examples will be familiar, but others will surprise and educate you. However, the authors are so deeply part of the world they discuss that they may inflate it at times - for instance, making the actions of a few enthusiasts sound as if they already have transformed the Internet - and they sometimes fail to provide definitions or supporting data. Is the "blogosphere," for example, really making members of the younger generation into more critical thinkers? Tapscott and Williams repeatedly dismiss criticisms of their claims or positions without answering them. The result is that the book reads at times like a guidebook, at times like a manifesto and at times like a cheerleading effort for the world the authors desire. It reads, in short, like the Wikipedia they so admire: a valuable, exciting experiment that still contains a few flaws.
Comment | 
Was this review helpful to you?
14 of 15 people found the following review helpful
By Mr. G. Carroll VINE VOICE
Don Tapscott's Paradigm Shift was required reading when I was in college in the mid-1990s, many of the important concepts such as enterprise collaboration and the co-opting of consumers in the production process are extended and expanded upon in Wikinomics: How Mass Collaboration Changes Everything to include web 2.0 services and the latest iterations of open source software.

Is there anything in Wikinomics that readers of Tapscott's previous books would find surprising or different? No. To be honest I found it most of use for pulling together case studies for internal and external presentations to help clients and peers `get' online/digital/web 2.0.

If you haven't read a Tapscott book before then this one is a well-read and researched book that provides up-to-date examples of offline and and online collaboration and how this is affecting the world of commerce. If you are familiar with his work pick it up secondhand on Amazon Marketplace it's an interesting but by no means essential read.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
1.0 out of 5 stars do not bother 2 Mar 2010
By Guy
My expectations: a profound book with insights on how mass collaboration changes "everything". Due to the high rating, I expected it worth reading.
What I got: a shallow, extremely (!) poorly structured book which touches an important trend. Some good (and thoroughly repeated) examples, even enlightening ones, many quotes type CEO-bla-bla. But the book suffers from too many repetitions and no real punchline. A balanced, critical discussion about the importance of wikinomics is absent, the authors seem totally in love with their creation "wikinomics" and loose their critical sense.
This book could and should be condensed to 20 pages (it's over 300 pages long!) without substantial loss of content.

All this being said: If you are interested in the web, "wikinomics", open source, and related trends, you are looking in the wrong place. There must be something better, but I do not yet know one yet. In a different book, "Hackers and Painters", by Paul Graham, there are a couple of pages where the author touches these topics: much more enlightening. Graham's book is brilliant, thoroughly readable, though technical in some chapters, and provides you with INSIGHT. It's not meant to touch the same topic as "Wikinomics", but the few pages where there is overlap are so much better...
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
3.0 out of 5 stars Great information, very poor writing 15 Dec 2009
This book shows how value can be created by people's unpaid cooperation on the Internet. At first, the authors explain the idea behind Wikipedia - an online encyclopedia created by a huge number of voluntary unpaid contributors. Wikipedia is amazing indeed. Me, I still can't understand how they can prevent vandals from destroying articles, but the thing obviously works and if there ever is any damage done, it somehow gets repaired quickly enough. I also tried to contribute to an article once, but it was so complicated that I gave it up for good. But apparently there are enough people who have the patience to get familiar with the technical part of the website. Anyway, Wikipedia is a crystal-clear proof that if the community is large enough, great things can achieved by using nothing but voluntary work.

The authors bring examples of the same principle working in business. Some kind of a mining company had a huge amount of raw data which might have indicated probable locations of some mineral resources. Unfortunately, they had no capacity to process so much information. Then they got the idea of publishing the raw data on the Internet and asking people all over the world to try and make sense of it. It turned out that among all the people in the world, there were enough volunteers who did the work for the company just for fun.

At first, I found the book exciting like a thriller. It gave me some very valuable information, as well as lots of interesting thoughts. Halfway through the book, however, I grew so bored that I quit reading.
There were three reasons to that.

Read more ›
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
4.0 out of 5 stars a good book
The book include a lot interesting examples, although provide a more positive review about digital economy. It happen before the year of 2006. Some examples are slightly old.
Published 5 days ago by qian
5.0 out of 5 stars A game changer!
This book was slated! But it is intelligently written with multiple ideas from different industries where giving stuff away isi generating profit for those companies. Read more
Published 10 months ago by K. Browne
5.0 out of 5 stars Wikinomics
Excellent quality and arrived on time! No marks or damages on the book. I would certainly buy from the same shipper again! Read more
Published on 6 Dec 2011 by PEL
5.0 out of 5 stars Interesting and relevant book
As a Business & Technology Writer, I need to keep abreast of what is happening in business and technology. Read more
Published on 12 Sep 2011 by Joe Figueiredo
5.0 out of 5 stars This is the Modern Way
This is the most interesting technology book I've ever read. It's quite simply different gravy. I read it twice because it was so interesting. Read more
Published on 15 Aug 2011 by Mr. D. J. Bennett
4.0 out of 5 stars A decent overview of an ever evolving business phenomenom
An insightful examination of the effect of mass collaboration upon the evolving world of business and information that covers some obvious and well known fields such as Wikipedia,... Read more
Published on 27 May 2011 by A. J. Smith
4.0 out of 5 stars The future of economics
That the nature of work, collaboration, and other economic activities is changing very rapidly these days is indisputable. Read more
Published on 10 April 2011 by Dr. Bojan Tunguz
2.0 out of 5 stars Wikinomics, its a rose tinted view
An interesting book I'll say that, it does give you something to think about but its mainly all the stuff that Don has left out. Read more
Published on 14 Feb 2011 by Gavin Stokes
4.0 out of 5 stars Collaborate, research new technologies and evaluate 'software' wars
I found this book interesting to read as it showed the power of collaboration and open source software. Read more
Published on 8 Nov 2010 by M. Ahmed
3.0 out of 5 stars Power to the People
The internet has given a whole generation the ability to influence their environment. Web2 allows us all to share information and entertainment. Read more
Published on 15 Oct 2009 by John Bugg
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category