Wikinomics: How Mass Collaboration Changes Everything Unabridged (Audio Download): Amazon.co.uk: Don Tapscott, Anthony D. Williams, Alan Sklar: Books

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Audio Download
Listening Length: 13 hours and 40 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Tantor Audio
Audible Release Date: 6 April 2007
Language: English
ASIN: B002SPXFVQ

Average Customer Review: 3.6 out of 5 stars See all reviews (36 customer reviews)

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Product Description

In just the last few years, traditional collaboration in a meeting room, on a conference call, and even in a convention center has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.

Based on a $9-million research project led by best-selling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing genomes, remixing their favorite music, designing software, finding cures for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:

Rob McEwen, the Goldcorp, Inc., CEO who used open-source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.

Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.

Mature companies, like Procter & Gamble, that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the 21st century.

Customer Reviews

Most Helpful Customer Reviews

51 of 53 people found the following review helpful

Falls short of an objective analysis of the mass collaboration 3 Jun 2008

By Anon

Format:Hardcover

I'm sorry to disagree with most of the other Amazon reviewers but as someone who reads a lot of business books I was deeply disappointed with this book for the following reasons. First all the author ever sees are the increasing benefits and upsides to mass collaboration online. Arguments to the contrary are swiftly dismissed and the chapter on making money from mass collaboration is more of the investment now and profits will magically follow thinking that characterised the dotcom boom. Secondly the author is obsessed with the "revolution" that mass market collaboration is apparently creating in every aspect of society. While I don't want to underplay the importance of this trend, I find the term "revolution" is too strong (like Web 2.0) and the lack of reference to the precedents of mass collaboration disappointing(e.g. earlier online communities). Finally and frustrating the book is poorly edited and structured. The font size is tiny and the obscure chapter headings seem to overlap with one another. In short it is hard getting to the point with this book. I did, however, find within it some inspiring examples of mass collaboration that I hadn't previously heard of - for example the mining company example at the beginning. But overall I would not recommend this book - for me it simply a reflection of the euphoria that gripped the internet world back in the end of 2006 with the rising popularity of Facebook et al. The world has moved on since then.

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41 of 45 people found the following review helpful

Large look at the collaborative online world 23 Feb 2007

By Rolf Dobelli TOP 500 REVIEWER

Format:Hardcover

Don Tapscott and Anthony D. Williams have written an intriguing, necessary and, in some ways, groundbreaking book, which we recommend to everyone...with some caveats. The authors examine the possibilities of mass collaboration, open-source software and evolutionary business practices. They integrate examples from the arts ("mashups"), scholarship (Wikipedia) and even heavy industry (gold mining) to argue that new forces are reshaping human societies. Some of their examples will be familiar, but others will surprise and educate you. However, the authors are so deeply part of the world they discuss that they may inflate it at times - for instance, making the actions of a few enthusiasts sound as if they already have transformed the Internet - and they sometimes fail to provide definitions or supporting data. Is the "blogosphere," for example, really making members of the younger generation into more critical thinkers? Tapscott and Williams repeatedly dismiss criticisms of their claims or positions without answering them. The result is that the book reads at times like a guidebook, at times like a manifesto and at times like a cheerleading effort for the world the authors desire. It reads, in short, like the Wikipedia they so admire: a valuable, exciting experiment that still contains a few flaws.

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12 of 13 people found the following review helpful

Wikinomics over-shadowed by Tapscott's earlier books 11 Aug 2008

By Mr. G. Carroll VINE™ VOICE

Format:Paperback

Don Tapscott's Paradigm Shift was required reading when I was in college in the mid-1990s, many of the important concepts such as enterprise collaboration and the co-opting of consumers in the production process are extended and expanded upon in Wikinomics: How Mass Collaboration Changes Everything to include web 2.0 services and the latest iterations of open source software.

Is there anything in Wikinomics that readers of Tapscott's previous books would find surprising or different? No. To be honest I found it most of use for pulling together case studies for internal and external presentations to help clients and peers `get' online/digital/web 2.0.

If you haven't read a Tapscott book before then this one is a well-read and researched book that provides up-to-date examples of offline and and online collaboration and how this is affecting the world of commerce. If you are familiar with his work pick it up secondhand on Amazon Marketplace it's an interesting but by no means essential read.

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Most Recent Customer Reviews

Wikinomics

Excellent quality and arrived on time! No marks or damages on the book. I would certainly buy from the same shipper again! Read more

Published 5 months ago by PEL

Interesting and relevant book

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Published 9 months ago by Mr. D. J. Bennett

A decent overview of an ever evolving business phenomenom

An insightful examination of the effect of mass collaboration upon the evolving world of business and information that covers some obvious and well known fields such as Wikipedia,... Read more

Published 12 months ago by A. J. Smith

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That the nature of work, collaboration, and other economic activities is changing very rapidly these days is indisputable. Read more

Published 14 months ago by Dr. Bojan Tunguz

Wikinomics, its a rose tinted view

An interesting book I'll say that, it does give you something to think about but its mainly all the stuff that Don has left out. Read more

Published 15 months ago by Gavin Stokes

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I found this book interesting to read as it showed the power of collaboration and open source software. Read more

Published 19 months ago by M. Ahmed

do not bother

My expectations: a profound book with insights on how mass collaboration changes "everything". Due to the high rating, I expected it worth reading. Read more

Published on 2 Mar 2010 by Guy

Great information, very poor writing

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Published on 15 Dec 2009 by Printul Noptilor

Power to the People

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Wikinomics: How Mass Collaboration Changes Everything (Unabridged) [Audio Download]

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