Every day thousands of hopefuls send off their badly composed CVs, that don't communicate the right message, in pursuit of jobs they simply don't understand. "Why You?" draws on John Lee's 20+ years experience of training recruiters to offer his insider secrets on what really gets a CV noticed and read. If you want your CV to get you short listed it is not just what it looks like but what it says and how it communicates most succinctly what you have to offer. At the heart of this book is the need to choose and build on the right format to match your needs and aspirations and how to tailor it to ensure an employer can spot that your skills and competencies match their needs. The book is founded on extensive research amongst employers which offers fresh insights into the way employers read CVs, the things they love and hate to see and their opinions on how to write an effective CV.