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Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution
 
 
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Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution (Hardcover)

by Avivah Wittenberg-Cox (Author), Alison Maitland (Author)
4.9 out of 5 stars See all reviews (8 customer reviews)
RRP: £16.99
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Product details

  • Hardcover: 376 pages
  • Publisher: John Wiley & Sons (25 Jan 2008)
  • Language English
  • ISBN-10: 0470725087
  • ISBN-13: 978-0470725085
  • Product Dimensions: 22.4 x 14.6 x 2.5 cm
  • Average Customer Review: 4.9 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 9,655 in Books (See Bestsellers in Books)

    Popular in these categories:

    #1 in  Books > Society, Politics & Philosophy > Women's Studies > Women & Finance
    #53 in  Books > Society, Politics & Philosophy > Social Sciences > Gender Studies

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  • See Complete Table of Contents

Product Description

Review
"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace..." (Women–omics.com, October 9th 2008)

"Wittenberg–Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)

"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)

"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)

"step–by–step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)

" need Maitland and Wittenberg–Cox to spell out the persistence of "soft"  barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)              

"At least someone is talking sense, and we shouldn′t be surprised that it′s a woman." (Scotland On Sunday, Monday 11th February 2008)

“Why Women Mean Business is an innovative and stimulating book.” (Financial Times, Tuesday 26th February 2008)

“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (Financial Times, Thursday 28th February 2008)

“…offers practical advice, backed up by case studies and statistics.” (Director, March 2008)

“This powerful new book brings together…the multiplicity of opportunities available to companies that really understand what motivates women...” (The Business Channel Newsletter, March 2008)

“…this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool.” (Harper′s Bazaar, April 2008)

 “The authors have been meticulous in their research, with an impressive collection of up–to–date, relevant case studies and statistics.” (Personnel Today, Tuesday 1st April 2008)

"Why and how to improve women′s place in business leadership”. (International Herald Tribune, Friday 4th April 2008)

“The book is a comprehensive understanding of the emergence of women as the next economic revolution”. (TNT Link newsletter, March 2008)

Review
"Wittenberg–Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)

"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)

"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)

"step–by–step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)

" need Maitland and Wittenberg–Cox to spell out the persistence of "soft"  barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)              

"At least someone is talking sense, and we shouldn′t be surprised that it′s a woman." (Scotland On Sunday, Monday 11th February 2008)

“Why Women Mean Business is an innovative and stimulating book.” (Financial Times, Tuesday 26th February 2008)

“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (Financial Times, Thursday 28th February 2008)

“…offers practical advice, backed up by case studies and statistics.” (Director, March 2008)

“This powerful new book brings together…the multiplicity of opportunities available to companies that really understand what motivates women...” (The Business Channel Newsletter, March 2008)

"Thorough and direct… both a practical and lively a read… clear, authentic, stimulating and sometimes provocative.” (Financial Times, Fri 14th March 2008)

“…this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool.” (Harper′s Bazaar, April 2008)

 “The authors have been meticulous in their research, with an impressive collection of up–to–date, relevant case studies and statistics.” (Personnel Today, Tuesday 1st April 2008)

"Why and how to improve women′s place in business leadership”. (International Herald Tribune, Friday 4th April 2008)

“The book is a comprehensive understanding of the emergence of women as the next economic revolution”. (TNT Link newsletter, March 2008)

“…an interesting and timely contribution to the debate over women’s role and purpose in business…peppered with case studies…a refreshing book...” Edge July/August 2008

 “Packed with research studies and examples, the writers make a powerful case for extensive change.” The Marketer June 2008

“I would recommend this book to anyone wanting to think strategically about current trends in the economic and employment markets.”The Journal May 2008

"...widely researched, with lots of facts...I would say this book is a must–read...provides a new and interesting take on equality issues" (On Target, November 2008)

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution
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Customer Reviews

8 Reviews
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4.9 out of 5 stars (8 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Good analysis + relevant advice for change, 18 May 2008
This book actually works. It explains why few women rise to the top. It is because companies are generally not aware of how men and women live different lives and that companies to a large extent are mostly based on a masculine logic.

In addition to a brilliant analysis, they present action tips on how to change your company and improve the business at the same time.

In case you're in a company struggling with not retaining you clever people, and in particular women, this book will leave you full of insight and energy enabling you to change status quo.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars The talent wars aren't coming...they're already here, 27 Feb 2008
By Knowledge Omnivore (the Netherlands) - See all my reviews
'Why Women Mean Business' is, finally, the indisputable, definitive business case for gender diversity. The authors' wide-ranging research has covered markets, leadership, decision-making, recruitment and retention, aging societies, corporate governance, business schools, glass ceilings and sticky floors. Wittenberg-Cox and Maitland have moved the discussion so far beyond 'the right thing to do' that hopefully this will, once and for all, disappear from the corporate radar screen. Women Matter -- because they are your markets, present and future, for everything from cars to cologne. Because they are the majority of today's university graduates (and almost all of the top ones). Because they understand collaboration, partnership, communication and (YES) leadership. Because they are the MAJORITY OF THE WORLD'S POPULATION. To cite the book's business case on global giant Schlumberger, in a quote from Chairman and CEO Andrew Gould: 'Gender diversity is business driven. Why deprive the company of access to half of the world's intellectual potential?'.

Why indeed? Read this book to find out how you can move YOUR company into the 21st century...before it's too late. And give this book to every male leader you know.
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4.0 out of 5 stars Gender - a re-emerged top issue, 21 Nov 2008
By EuropeanDiversity (Cologne, Germany) - See all my reviews
As much as gender has been the undisputed priority of political and corporate initiatives in the equality or diversity arena, the question about the most effective approaches, messages and programmes to change the unsatisfying situation has been vividly disputed among experts, supporters and those mostly concerned by the issue. Over recent years, gender has re-emerged as the top issue in which political and corporate leaders will get easily, and comfortably, involved - for very different reasons, that is. A blend of political, social-ethical and economic-business reasons (in varying proportions) are striving to be an impetus for change. Ample surveys, conferences, networks and books provide information, tools and best practices of how to make a difference. One of the latest contributions to the discussion makes another attempt to get it right and to overcome still remaining resistance: "Why Women Mean Business" endeavours to "take economic arguments for change to the heart of corporate world". The context in which the book has been produced is as remarkable as promising: International (British and Canadian-French-Swiss), inter-disciplinary (consultant and journalist) team of authors and unrivalled support from corporate leaders and business schools. Accordingly, what the book offers is a stunning collection of facts and research results combined with a wealth of quotes and cases from interviews and consulting projects. Following good journalistic practice, most of the content is backed up by sources and references. The book takes the reader on a journey starting with macro-economics considerations, labour market analysis and consumer market perspectives. These chapters provide a solid base of factual evidence and a more in-depth analysis than most other gender books. E.g. the authors look beyond some of the commonly stated numbers and explain variations of female biographies. The following two chapters describe effective approaches to tackle gender issues; a multi-dimensional model is used to acknowledge the complexity of the issue. Two more chapters talk about political approaches and future trends in related areas (e.g. demographics, technology).
Overall, the book tries to keep a balance of highlighting women's differences and insisting on their equality, which is not facilitated by (historically) biased systems. In order to position their (preferred) approach, the authors point out different paradigms and - throughout the book - criticise what they perceive Diversity programmes to be. At several points, they confuse the characteristics of Diversity, equal opportunities, equality and other models, and they don't back up those statements with references. Also, the practical chapters don't link most of their - spot-on - considerations to existing models: E.g. putting the described everyday behavioural biases in context with the concept of micro-inequities, or relating the gender-specific perspective on corporate processes to systems theory would have significantly enhanced the learning impact and applicability of the book. The quotes and examples from corporate leaders serve as a great inspiration and illustration throughout the book. Again, it would have been a great benefit to relate those examples to implementation models in order for readers to be able to know what is needed at what stages or in which situations. A minor blemish of the book is the repetition of a few cases, which of course might aim at emphasising the respective points. This does certainly not diminish the achievement of the book: It's a valuable contribution to a current issue that is far from being resolved. The book is valuable for practitioners who will know a number of other relevant publications. It's certainly an inspiring reading for managers who will be impressed by some of the quotes and examples. A slight smack remains from all the big names that seem to be backing THE solution the book presents. At the end, everyone involved in diversity, organisational change and talent management can make a difference when acting professionally and with empathy.

(nl 21 ms)
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Most Recent Customer Reviews

5.0 out of 5 stars Well-balanced and practical
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5.0 out of 5 stars Why Women Mean Business: Understanding the Emergence of our next Economic Revolution
I was delighted when I heard that Avivah and Alison were producing this book and eagerly awaited its launch. All in all, it was well worth the wait and unputdownable! Read more
Published 16 months ago by K. H. Lopez

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