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Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution
 
 
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Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution [Hardcover]

Avivah Wittenberg-Cox , Alison Maitland
4.9 out of 5 stars  See all reviews (11 customer reviews)
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Why Women Mean Business: Understanding the Emergence of our Next Economic Revolution + How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business + The Value of Difference: Eliminating Bias in Organisations
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Product details

  • Hardcover: 376 pages
  • Publisher: John Wiley & Sons (25 Jan 2008)
  • Language English
  • ISBN-10: 0470725087
  • ISBN-13: 978-0470725085
  • Product Dimensions: 21.8 x 15 x 2.7 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 389,691 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Avivah Wittenberg-Cox
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Product Description

Review

"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace..." (Women–omics.com, October 9th 2008)

"Wittenberg–Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)

"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)

"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)

"step–by–step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)

" need Maitland and Wittenberg–Cox to spell out the persistence of "soft"  barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)              

"At least someone is talking sense, and we shouldn′t be surprised that it′s a woman." (Scotland On Sunday, Monday 11th February 2008)

“Why Women Mean Business is an innovative and stimulating book.” (Financial Times, Tuesday 26th February 2008)

“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (Financial Times, Thursday 28th February 2008)

“…offers practical advice, backed up by case studies and statistics.” (Director, March 2008)

“This powerful new book brings together…the multiplicity of opportunities available to companies that really understand what motivates women...” (The Business Channel Newsletter, March 2008)

“…this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool.” (Harper′s Bazaar, April 2008)

 “The authors have been meticulous in their research, with an impressive collection of up–to–date, relevant case studies and statistics.” (Personnel Today, Tuesday 1st April 2008)

"Why and how to improve women′s place in business leadership”. (International Herald Tribune, Friday 4th April 2008)

“The book is a comprehensive understanding of the emergence of women as the next economic revolution”. (TNT Link newsletter, March 2008)

Review

"Wittenberg–Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)

"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)

"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)

"step–by–step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)

" need Maitland and Wittenberg–Cox to spell out the persistence of "soft"  barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)              

"At least someone is talking sense, and we shouldn′t be surprised that it′s a woman." (Scotland On Sunday, Monday 11th February 2008)

“Why Women Mean Business is an innovative and stimulating book.” (Financial Times, Tuesday 26th February 2008)

“[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research.“ (Financial Times, Thursday 28th February 2008)

“…offers practical advice, backed up by case studies and statistics.” (Director, March 2008)

“This powerful new book brings together…the multiplicity of opportunities available to companies that really understand what motivates women...” (The Business Channel Newsletter, March 2008)

"Thorough and direct… both a practical and lively a read… clear, authentic, stimulating and sometimes provocative.” (Financial Times, Fri 14th March 2008)

“…this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool.” (Harper′s Bazaar, April 2008)

 “The authors have been meticulous in their research, with an impressive collection of up–to–date, relevant case studies and statistics.” (Personnel Today, Tuesday 1st April 2008)

"Why and how to improve women′s place in business leadership”. (International Herald Tribune, Friday 4th April 2008)

“The book is a comprehensive understanding of the emergence of women as the next economic revolution”. (TNT Link newsletter, March 2008)

“…an interesting and timely contribution to the debate over women’s role and purpose in business…peppered with case studies…a refreshing book...” Edge July/August 2008

 “Packed with research studies and examples, the writers make a powerful case for extensive change.” The Marketer June 2008

“I would recommend this book to anyone wanting to think strategically about current trends in the economic and employment markets.”The Journal May 2008

"...widely researched, with lots of facts...I would say this book is a must–read...provides a new and interesting take on equality issues" (On Target, November 2008)


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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly - giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to "fix them" so they will advance in a male-centric work culture has not been successful, as demonstrated by the dearth of women in high leadership positions and on executive boards. Therefore, company leaders must reframe the gender debate and repair their biased systems. This book tells them how. getAbstract considers it important reading for human resources directors and corporate leaders, who may be heartened by its assurance that organizations that become "gender-bilingual" will find solutions to many 21st-century problems.
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1 of 1 people found the following review helpful
Format:Hardcover
I found this book easy-read and practical, with a well-balanced view on what women and men want. A must for businesses that want to attract women (and modern men) to buy their products and/or to attract and retain talent. It was great to read a book that speaks of the time we are in right now!
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Was this review helpful to you?
1 of 1 people found the following review helpful
Format:Hardcover
This book actually works. It explains why few women rise to the top. It is because companies are generally not aware of how men and women live different lives and that companies to a large extent are mostly based on a masculine logic.

In addition to a brilliant analysis, they present action tips on how to change your company and improve the business at the same time.

In case you're in a company struggling with not retaining talented people, and in particular women, this book will leave you full of insight and energy enabling you to change status quo.
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Most Recent Customer Reviews
How and why companies that are "gender bilingual" are the most...
This is one of two books written by Avivah Wittenberg-Cox that I have recently read, the other being How Women Mean Business published two years later (2010). Read more
Published 2 months ago by Robert Morris
A Source Book for feminists of every gender.
Why Women Mean Business is probably the most frequently referenced book in my library! It was published in 2008 by John Wiley & Sons and written by Avivah Wittenberg-Cox and Alison... Read more
Published on 26 April 2010 by Jane Woods
Gender - a re-emerged top issue
As much as gender has been the undisputed priority of political and corporate initiatives in the equality or diversity arena, the question about the most effective approaches,... Read more
Published on 21 Nov 2008 by EuropeanDiversity
Clear Perspective
This book takes the gender debate on to the next level and way beyond some of the tired arguments of the past. Read more
Published on 1 Mar 2008 by Tim Hollins (London, England)
Looking at he whole picture at last!
This book should be compulsory reading for MBAs and Chief Execs' alike.

At last this book looks at the 'the whole picture' of the world of business. Read more
Published on 29 Feb 2008 by Dr. L. Murgatroyd
The best argument so far!
As a trainer with a focus on women's empowerment I have been struggling to compose the conclusive argument to convince corporate professionals that women must share half the... Read more
Published on 28 Feb 2008 by Freeman Joanne
The talent wars aren't coming...they're already here
'Why Women Mean Business' is, finally, the indisputable, definitive business case for gender diversity. Read more
Published on 27 Feb 2008 by Knowledge Omnivore
Why Women Mean Business: Understanding the Emergence of our next...
I was delighted when I heard that Avivah and Alison were producing this book and eagerly awaited its launch. All in all, it was well worth the wait and unputdownable! Read more
Published on 27 Feb 2008 by K. H. Lopez
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