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Some very useful insights into the psychology of shopping. Was probably a mistake to update the book for internet shopping as the author's understanding in this area seems very... Read morePublished 1 month ago by Rich Hussey
I read this fascinating book in one sitting. Forewarned is forearmed - so this is not just for the retail trade. Read morePublished 21 months ago by alexandria1121
does what it says on the cover, well researched and very well written, took it on hols and she who must be obeyed was cross initially but then she read it from cover to cover,... Read morePublished on 3 Mar. 2013 by Amazon Customer
Bible of today's entrepeneurs. Basic knowledge to base on new philosofy of business. Common sense guide. Discovering the obvious .Published on 12 Feb. 2013 by ruben garcia
I want to love this book, I really do, but I can't help but feel Paco Underhill has taken me for a bit of a mug and instead of buying a book filled with tips for increasing... Read morePublished on 7 Jan. 2013 by Craig
I purchased this book (Polish edition, but my husband has an English copy, as well) during my Fashion Management studies in order to learn more about buying habits of customers... Read morePublished on 16 Oct. 2012 by magdabf
I was recommended to read this for a module on retail marketing and I have not been disappointed. For a retail student or practitioner this book is full of practical examples and... Read morePublished on 23 Jan. 2012 by Jack C