Highly recommend for business-minded achievers and even family-minded readers. For example, did you know that drinking less coffee, or thinking about an octopus can help you succeed? Or, that your client roster can double from an outrageous and ridiculous idea like being rude? Parents, did you know that you can increase your child's potential for success each and every night by ensuring they don't sleep in a room with a night-light?
Reynolds offers research-based studies and makes a case on failure and success being highly predictable inside Why People Fail. Reynolds, a high achiever and business coach for companies including, Apple, BP, Citibank, IBM, IKEA, Sony, and Volvo, has been studying the science of failure and success as related to human behavior for more than 20 years. During this time, he isolated 16 barriers to success and presents them alongside research-based facts, along with rules, exercises, and techniques for surmounting failure, such as:
* Devote 30 minutes each day toward mastering your industry. "Within just one year, I guarantee your coworkers will consider you an absolute expert in your field," states Reynolds.
* Pause for a minute and appreciate the momentous impact of the following con- cept: You may not be the person you think you are. Research has proven that the average person has around 60,000-70,000 thoughts a day, but the extraordinary fact is that around 70 percent of those thoughts are recycled from yesterday. We believe that we are thinking new thoughts, but in reality our think based processes are mechanical and highly conditioned to our environments and beliefs. The key is to retrain your brain.
* Enhance your relationships, and subsequently yourself, by identifying Inner and Outer Circles of Influence. Use social media applications like Facebook, Google+, and LinkedIn to expand and strengthen personal and professional relationships.
* Fail and persist. It's not a secret that society is more accustomed to titles like How People Succeed. In fact, there are very few books on failure. By titling this book Why People Fail, Reynolds hopes to retrain readers to not fear failure, but to embrace it as a natural occurrence on the road to success. As Reynolds states, "A common reason people don't persist is that they believe there is something wrong with failure. I believe differently. Failure is a normal and customary part of high achievement. If society adopted this view, people would be more likely to persist. We would be a world of supermen and superwomen. Currently, to our own detriment, this is not the case. More often than not, failure is viewed as a dark shadow on success. I am here to challenge and change this fear-based thinking."
Great read--especially in these economically-tough times. Would make the perfect graduation present as well.