A stimulating work by leading British graphic designers, Why Not Associates - from pop videos and exhibitions of erotica to party political broadcasts - celebrating their distinctive brand of humour, technical innovation and off-the-wall aesthetics with examples of typographic experimentation and its fusion with photography.
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If you are a student, even a pro graphic designer this book is wonderful.
Totally recomended.
Totally recomended.
1 of 3 people found the following review helpful
By A Customer
Looking through a whole floor of books about design and graphic design and art, this was the one book that found it's way on the paying counter and in to my bag and now rests proud on my bookshelf, waiting to inspire and invigorate just when I run out of ideas. If you are asociated with design or graphic design and you haven't used concepts from this book then you're the one and only.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.0 out of 5 stars
2 reviews
4.0 out of 5 stars
Good Inspiration
17 Dec 2009
By D. Wall
- Published on Amazon.com
I found this product to be very inspirational in my work. Full of edgy Ideas - One of my favorite companies.
5 of 5 people found the following review helpful
4.0 out of 5 stars
why not indeed.
7 Sep 2000
By David T. Wang
- Published on Amazon.com
I really enjoy British design. With numerous books from designer(s) like the Attik, Tomato, and the people at Buro Destruct, I was glad to see that Why Not Associates were able to join the list.
The book is set up in chronological order from early design school work to the most recent works consisting of postage stamp concepts and environmental design. Design magazines and books show only a handful of the Why Not Associates' work. With this book, I got to see more examples of what makes their style and design so influential in my eyes. The photography is great and the overall layout is stunning. Look at the cover image and you can see why. The cover conveys the overall feeling throughout the entire book.
The only thing that I wish this book had was more insightful information like sketches and opinions from the designers themselves. The beginning of the book talks a little bit about their history over the years but after that, there is very little beyond project descriptions. This, to me, is something that I wish more design books did. but perhaps not knowing is more intriguing. Let the reader and viewer wondering and guessing.
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