I really enjoy British design. With numerous books from designer(s) like the Attik, Tomato, and the people at Buro Destruct, I was glad to see that Why Not Associates were able to join the list.
The book is set up in chronological order from early design school work to the most recent works consisting of postage stamp concepts and environmental design. Design magazines and books show only a handful of the Why Not Associates' work. With this book, I got to see more examples of what makes their style and design so influential in my eyes. The photography is great and the overall layout is stunning. Look at the cover image and you can see why. The cover conveys the overall feeling throughout the entire book.
The only thing that I wish this book had was more insightful information like sketches and opinions from the designers themselves. The beginning of the book talks a little bit about their history over the years but after that, there is very little beyond project descriptions. This, to me, is something that I wish more design books did. but perhaps not knowing is more intriguing. Let the reader and viewer wondering and guessing.