- Hardcover: 208 pages
- Publisher: Booth-Clibborn Editions; illustrated edition edition (27 Nov 1997)
- Language English
- ISBN-10: 1861540027
- ISBN-13: 978-1861540027
- Product Dimensions: 29 x 24.6 x 2.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,077,904 in Books (See Top 100 in Books)
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Product Description
Product Description
This text is a collection of the most notable work of the British graphic design company "Why Not Associates" over the 1990s. Work featured includes party political broadcasts for the Labour Party, postage stamps, an installation design for a 300-metre typographic pavement, as well as book titles such as "Typography Now" and "In Soccer Wonderland". Rejected design ideas in combination with those implicated provide a wide range of examples of typographic experimentation and its fusion with photography.
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Customer Reviews
Most Helpful Customer Reviews
1 of 3 people found the following review helpful
Format:Hardcover
You'd be surprised how aware you are of the work of the WNA - the fact that they do not have the blatant in your face self-promotional approach of a lot of design agencies has not stopped them being a ground-breaking design force and attracting a host of top name clients.
This book is an image feast. A full colour trip through the history and approach of this visually exciting, vibrant design team.
As it artistically winds its way through WNA's chronological portfolio, you find yourself engrossed pieces of beautiful design and campaigns that have not only aesthetic delight but have had a considerable thought process applied.
As this book has also been designed by the WNA you get the complete feel to the package.
Other design agencies have their portfolio books out there but most are not crammed full of highly creative design for clients (they tend to save their highly creative work for self-promotional pieces - a highly dubious affair!). WNA prove they are a creative all-round team and apply this creativity with clients as a stimulating solution to the briefs they have received.
Go on, treat yourself and indulge...
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