I read this book after "The Myth of Male Power" and I wish some publisher would pick it up and reprint it. Of all Farrell's books on men's issues, this remains the most sympathetic to both sexes without ever fudging the issue that is in the title.
The chapter on advertising and spending patterns that unravel just how interested men are in women, and how women are more interested in "Homes & Gardens" than men, is still one of the most compelling bits of social science I have ever read (I speak as an academic working in this field).
I give this book 5 stars for its sympathy to both sexes, but more recent work casts some doubt on Farrell's assumption that men prioritise women's looks in their partner selection, while women have multiple criteria. Aronson (The Social Animal) finds it has primary importance for both sexes, while John Molloy (Why Men Marry Some Women But Not Others) shows the variety of criteria men use to select wives is as broad as women's in selecting men. This challenges Farrell's view. The differences, however, may be one of the impacts of the feminism that Farrell helped to develop. His was written 15 years before and may have helped men appreciated women much more.
Please someone - reprint and promote this book. For me, it deserves a place on the 'Gender Studies' shelf next to The Feminine Mystique. Anyone who reads both these books would appreciate how men's/women's lives interlock and mirror each others.