"Why Jesus?" is, for any decent critic, a bit of an easy target. For anyone who can scratch beneath the surface it is probably the best advertisement for atheism one could possibly imagine, laughable in fact. And yet...and yet. For its target audience of those desperate for meaning, the fearful, the guilty, addicts, and genuine well-meaning people who have simply been told to read it by their vicar, or picked it up at church, "Why jesus?" might just be an effective conversion tool for evangelical Christianity. I presume that this is what convinces priests, pastors and vicars that such material is to be tolerated. In its deceptively authoritative style; in displaying complete certainty over genuinely deep and difficult issues; in the way that it touches on arguments and evidence in a totally one-sided way; in the way that it gives the illusion of reason when it uses nothing of the kind; in the way that it generates fear, and then promises to take it away in exchange for your trust and belief; in the way that it deliberately avoids genuine issues of moral and societal concern about Christinaity and religion in general, "Why Jesus?" is probably, pound-for-pound one of the most misleading and darkly sinister books I have ever read.