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Synopsis

The internet bubble spawned hundreds of ideas that subsequently crashed and burned, sending huge amounts of investors' money up in smoke. In the offline world, companies continue to invest millions launching new products and services that are destined to fair as badly. History is similarly littered with examples of seemingly brilliant innovations that fell flat on their faces. But why does innovation fail? Drawing on the expertise and first-hand experience of psychologists and researchers, marketeers and inventors - and illustrated with numerous real-life case studies and examples - this compelling book explores the many reasons why innovation fails, and succeeds.

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	90% buy the item featured on this page: Why Innovation Fails: Hard-won Lessons for Business 4.2 out of 5 stars (4)
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4 Reviews

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4.2 out of 5 stars (4 customer reviews)

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4 of 4 people found the following review helpful:

4.0 out of 5 stars Innovation is about more than just technology, 31 Jul 2003

By	"msr1000" - See all my reviews

This review is from: Why Innovation Fails: Hard-won Lessons for Business (Hardcover)

I note from the dustjacket summary about the author that he used to be a journalist at Sunday Business. His ability to write succintly and wittily shines through in this canter through a series of innovations. He draws interesting conclusions about the factors that contributed to less successful outcomes than the various entrepreneurs might have initially anticipated.

Ultimately, a key message is that success in developing and bringing to market new innovations will depend on more than just having a clever technology. A multitude of external issues will play a vital role, and Franklin does an excellent job of providing a framework of analysis for wannabe innovators, and perhaps even investors in fledgling technology enterprises. The well-chosen references to other commentators and experts on this area suggest that the book was well-researched over some period of time.

Much of the book is anecdotal and example-based, so it is not a quantitative textbook for lovers of statistical evidence to support hypotheses about historical innovation trends. In summary, what it does provide is a light-hearted, and occasionally cynical, series of perspectives on innovation. Thoroughly recommended.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Why Innovation Fails?, 3 Sep 2003

By	Susan H Williams (Worcester, United Kingdom) - See all my reviews

This review is from: Why Innovation Fails: Hard-won Lessons for Business (Hardcover)

This book is an easy and compelling read for any entrepreneur. It poses a number of searching questions throughout the book, forcing you to challenge the assumptions you have made about your business idea and potential customers. It alerts you to many of the pitfalls that can easily befall even the most seasoned of businessman or woman with the underlying message of "forewarned is forearmed" and hopefully allowing you to either avoid the mistake or review the strategy and direction your are taking. Above all, it is an entertaining read with good examples and great humour.

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1 of 1 people found the following review helpful:

4.0 out of 5 stars An Alternate Perspective, 20 Mar 2005

By	"innovaro" - See all my reviews

This review is from: Why Innovation Fails: Hard-won Lessons for Business (Hardcover)

This takes an unconventional view of innovation. Rather than providing yet another generic step-by-step innovation guide, its focus on what goes wrong when companies try to innovate provides a wide range of interesting examples. Built very much on the premise that we learn more from mistakes than we do from best practice checklists, this covers a host of areas. This engaging, provocative read is a welcome addition. Examples include NASA, Coke, WebVan, the Segway and Apple

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4.0 out of 5 stars A very interesting and compelling read
I enjoyed Franklin's informal and informative style. He grabs the reader's attention with examples and makes some arresting and original points. A highly readable book.

Published on 20 Aug 2003 by MFG

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