This is a compilation of essays written by directors of major art museums: Cuno from the Art Institute of Chicago, De Montebello from the Met, Lowry from the MoMA, MacGregor from the British Museum, Walsh of the Getty in LA, and Wood, formerly of the AIC. Each addresses how museums can cultivate public trust in cultural institutions, the kinds of authority museums have, and how they should manage their responsibilities. MacGregor's essay was my personal favorite; it includes two amazing stories of how art proves to be valued for its emotional power during times of crisis (specifically on 9/11 and during WWII). Walsh offers suggestions as to how museums can offer its visitors a more genuine experience through curatorial choices and placement of lighting and seats. Lowry and De Montebello write about the relationship of the entertainment industry to museums. A very accessible, jargon-free text that is surprisingly interesting.