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Who's Your City?: How the Creative Economy Is Making Where You Live the Most Important Decision of Your Life: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Hardcover – 19 Feb 2008


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Product details

  • Hardcover: 374 pages
  • Publisher: Basic Books Inc.,U.S. (19 Feb 2008)
  • Language: English
  • ISBN-10: 0465003524
  • ISBN-13: 978-0465003525
  • Product Dimensions: 24.1 x 16 x 3.1 cm
  • Average Customer Review: 2.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 940,327 in Books (See Top 100 in Books)

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Review

"Planetizen.com," Top 10 Books - 2009
"This book should be read by anyone considering making a move. More importantly, it should be read by cities to get them thinking about what it is they do best, what kind of people they're attracting, and whether they want - or need - to change."


"BusinessWeek,,"."reading "Who's Your City?" feels like a cross between relationship counseling and a personality exam meant to determine the best career path: It asks as many questions as it answers."


"BookPage,,"."Florida's down-to-earth writing and 10-step plan for choosing the place that fits best will help make deciding where to settle a most enjoyable endeavor."

About the Author

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends for business, communities and lifestyles. He lives in Toronto.

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Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Jukka Kontula on 19 Jan 2009
Format: Hardcover
Florida continues his creative class discussion in Who's your city. He makes a good point about how the place where we live has dramatic effect in what we can achieve both in personal and in work life. The book is well written and convincing.

For the first half he writes in pretty universal manner focusing in the relationship between creativity and regions. His main message is that the world is not becoming flat but instead spikier. Regions are specializing and benefiting from physical proximity of talented individuals. This he covers in part at an international level.

The latter half of the book is devoted to his studies and at this point he goes too much into detail. He explains in detail which cities rank as the best places to live for young single professionals, young couples, parents with kids and empty nesters. From an European perspective this is too much details, too little synthesis. Also at this point he focuses only on US regions.

Important topic and a well written book but it could have been focused differently.
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4 of 5 people found the following review helpful By Bosco on 16 Aug 2010
Format: Paperback
Seems to have been written by a young woman as it has a lot of mating and dating and how to meet people references. Divides us into four or five personality types and suggested we all live together by type or not...as apparently success is based on multiple types ... whatever....seems like balony to me. Barely touched on what I thought was the most important idea of values of a city and how cities attract
or repel people based on their laws and how they are carried out. For example, treatment of strays (NYC or Los Angeles), right of self defence (Dallas or London) or even right of way for traffic over pedestrians or vice versa. Not a law as such, but the extensive cycle lane network of Amsterdam and Northern Europe barely got a mention and its brilliant. If you have a good education you should be able to get a girl wherever you go and distilling life location choices of the well educated down to girl and job seems (I hope) overly simplistic.

I gave it three stars as I did get something out of the book although I had to do a lot of reading to get it. A good editor could take out 30% and not diminish the book any as it is repetitive. It reinforced that mobility is increased with education which gave me hope. I am probably being harsh as its a hugely complex topic, but what can I say, maybe I'm cranky as I am not in the right city.
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Format: Paperback Verified Purchase
I found this book really interesting. It contains exercises you can use if you want to apply the principles to changing or enhancing your own life. My only complaint that it is still a bit too US centred.
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