"Click to Look Inside" is active for this book, and that's a worthwhile effort for this book. Pretty much every page is interesting.
When I was 8, I loved to look through books like this one. I was fantastic at ignoring the math I didn't understand, while reading very interesting text, talking about math tools, and then looking at the pictures generated by the math tools. Later in life, when I knew some math, I was able to use those tools. If you're not a math person, but have the ability to ignore mathematics while going through a book, then this book is still good for you.
Here, the tools are being used on sports teams, products, movies, and websites. As it happens, part of my job is to study rankings (mostly of websites), and here this book comes along to provide a comprehensive overview.
What's it worth? As an example, the Netflix Prize sought to substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences. Chris Volinsky won a million dollars for his ranking method. He's one of the endorsers for this book.
There is never a "what is this good for?" moment in this book -- the methods pick out winners. Chapter headings: Introduction to Ranking, Massey's Method, Colley's Method, Keener's Method, Elo's System, The Markov Method, The Offense-Defense Rating Method, Ranking by Reordering Methods, Point Spreads, User Preference Ratings, Handling Ties, Incorporating Weights, What If Scenarios, Rank Aggregation, Methods of Comparison, and Data.
This book is entertaining enough to be considered a high-level popular math book. Anyone tasked with being #1 in a field will find this book useful and lucrative. Highly recommended.