Po Bronson, author of What Should I Do With My Life
Tom Peters, author of In Search of Excellence and Re-Imagine!
Book Description
The last few decades have belonged to a certain kind of person with a certain kind of mind: computer programmers who could write code, lawyers who could craft contracts, accountants who could crunch numbers. The future, however, belongs to a very different kind of person with a different kind of mind. The future belongs to creators and empathisers, pattern recognisers and meaning-makers.
This book describes a huge – but mainly undetected – shift now underway. We are moving from an economy and society built on logical, linear, computer-like capabilities of the information age to an economy and society built on the inventive, empathic, big picture capabilities of what is rising in its place, the Conceptual Age. In this book, Daniel Pink describes six essential aptitudes - a whole new mind - that professional success and personal satisfaction will depend on in the new age, which anyone can master
From the Inside Flap
- Harvard Business Review
"Right on the money... If Daniel Pink is correct about the 21st-century workforce, then all those college majors that cause parents to grimace (art history? philosophy?) will gain newfound acceptance."
- US News and World Report
"Well-researched and delightfully well-written... laced with humor and profound insights ... Pink has done a masterful job using both sides of his brain."
- Ft. Worth Star-Telegram
"Will give you a new way to look at your work, your talent, your future."
- Worthwhile Magazine
