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A Whole New Mind: Why Right-Brainers Will Rule the Future [Paperback]

Daniel H. Pink
4.1 out of 5 stars  See all reviews (34 customer reviews)

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Book Description

17 April 2008
If it s likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can, READ THIS BOOK. Lawyers. Doctors. Accountants. Engineers. That s what our parents encouraged us to become. They were wrong. Gone is the age of left-brain dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers creative and emphatic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn t. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.

Product details

  • Paperback: 288 pages
  • Publisher: Marshall Cavendish; New Edition 2008 edition (17 April 2008)
  • Language: English
  • ISBN-10: 1905736541
  • ISBN-13: 978-1905736546
  • Product Dimensions: 13.2 x 19.8 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 71,926 in Books (See Top 100 in Books)

More About the Author

Daniel H. Pink is the author of four provocative books about the changing world of work -- including the New York Times bestsellers, A WHOLE NEW MIND and DRIVE, which together have been translated into 27 languages. Described by the Financial Times as "rapidly acquiring international guru status," Pink lectures on business, innovation, and economic transformation to corporations and universities around the world. He held is last "real job" in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

Product Description


A very important, convincingly argued and mind-altering book. --Po Bronson - Author of What Should I do With My Life?

One of those rare books that marks a turning point, one of those books you wish you'd read before everyone else did. --Seth Godin - Author of Purple Cow and Free Prize Inside

From the Inside Flap

"A breezy, good humored read... for those wishing to give their own creative muscles [a] workout, the book is full of exercises and resources."
- Harvard Business Review

"Right on the money... If Daniel Pink is correct about the 21st-century workforce, then all those college majors that cause parents to grimace (art history? philosophy?) will gain newfound acceptance."
- US News and World Report

"Well-researched and delightfully well-written... laced with humor and profound insights ... Pink has done a masterful job using both sides of his brain."
- Ft. Worth Star-Telegram

"Will give you a new way to look at your work, your talent, your future."
- Worthwhile Magazine --This text refers to an alternate Paperback edition.

Inside This Book (Learn More)
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The first thing they do is attach electrodes to my fingers to see how much I sweat. Read the first page
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Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
3.0 out of 5 stars Preaching to the converted.... 21 Mar 2013
By Trinny
Format:Paperback|Verified Purchase
The point the author makes is solid, but this could have been an essay or a long article. I believe on some level that the author is absolutely right, to thrive and succeed today, we need to think differently about our career than our parents did and make a living producing work that can not be outsourced. The portfolio exercises are fun Edward de Bono derivatives, a couple of writing and drawing challenges were genuinely fun and surprising. However - in my view we will always need people who choose the "traditional" career paths, as they are often the ones who can build scalable businesses. We cant all work in service businesses, cutting each others hair, polishing each others shoes, doing each others advertising campaigns. Moreover, this kind of book will always be preaching to the choir. A programmer, doctor or solicitor is unlikely to prioritize time to read this book, and thus, this is a book for people already working in the creative right-brained field of business, giving themselves a self-congratulatory pat on the back for being smart enough to choose a right-brained career path. (Myself included. :)I would have given more stars, but the chapters kept losing me for lack of succinctness, the same points are made many times and from many angles. This is of course the mark of a well researched and intelligent piece of work, but I would have enjoyed a tighter edit more.
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17 of 19 people found the following review helpful
4.0 out of 5 stars BRAIN SURGERY 28 Feb 2007
James Watson who won the Nobel Prize for helping discover DNA called the human brain, "the most complex thing that we have discovered in the universe." Woody Allen called it "his second favourite organ." Daniel Pink's A Whole New Mind, is in many ways a seminal book. It builds upon the fact that a neurological Mason Dixon line divides the brain. The left brain is analytical. While the right brain is more creative. In this book, the author argues that the future will belong to the right brainers which means that the structured MBA, comp-geek will progressively become a no-brainer, so to speak. However, make no mistake; Pink's perspective is no complex cortex compilation. Instead, it's a racy read divided into two parts. The first is dedicated to Asia, Abundance and Automation (slight yawn) while the second part is devoted to the six senses that will be significant in the world of tomorrow. Filled with leads to brain tests and must read magazines, this book is delightful for anyone who wishes to know which minds will be the great minds of the future. The book is also peppered with some lovely quotes: "The guy who invented the wheel was an idiot. The guy who invited the other three was a genius." Or " He who laughs last, doesn't get it." A must read.
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28 of 32 people found the following review helpful
5.0 out of 5 stars A Vision for an Improved Way of Solving Problems 21 Mar 2006
Ever since Peter Drucker pointed out that the future performance of organizations in the developed world would be in the hands of knowledge workers, we've been blessed with an understanding that the dominant economic focus can shift rapidly into new directions. Prior to that, the industrial age had lasted for over two centuries. The agricultural age that preceded it lasted several thousand years, and the hunter-gatherer age had lasted even longer.
What is the conceptual age? It's a time when due to applying all of our brain's many functions and the many advances of technology that we enjoy, a person can imagine totally different ways to serve and entertain others. Imagination is the limit.
A number of people have preceded Mr. Pink's message in partial ways such as those who have written about the entertainment economy, works about serious play, cataloguers of storytelling best practices and those who consider emotional intelligence.
But I think Mr. Pink's concept is both bigger and more accurate than that which has preceded this book. Most methods of making improvements only harness parts of our capabilities and serve only parts of our needs. Anyone who has sat in a traffic jam recently realizes that. What good is s beautiful sports car if traffic is bumping along at 10 mph? Put that same driver into a Grand Prix simulator, and the person comes alive in a way that's almost beyond belief.
Mr. Pink points out six key opportunities to supplement traditional, linear thinking. These are design, story, symphony (integration of disparate elements), empathy, play and meaning.
I think, however, that Mr. Pink is wrong about these being the primarily undeveloped senses.
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8 of 9 people found the following review helpful
1.0 out of 5 stars cooler hype than it deserves 21 Mar 2013
Format:Paperback|Verified Purchase
This book is sold as revolutionary. All it takes to write the same stuff is eyes and ears open. Then YOU TOO could have written this best-seller and retired in Palm Springs, although it is more like a long talk to an agreeing friend. In such case, like the author, you don't need to substantiate anything. This guy is just talking opinions and it seems that his intended readers are all in personnel management. This book allegedly about brain halves is a no-brainer. I agree with most of it, but that is no reason for anyone else to read it. Any responsible right-brainer would brand this left-brain-written book as superfluous tripe. Enjoy!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Using our brains properly makes perfect sense 23 April 2009
Pink's text, explaining the logical way by which we might better harness our approaches and to build on our understandings of how brainpower can help us to become more creative is well considered and easy to read. As designer it is easy to agree with many of the sentiments, though some of the more fine art comments could easily be challenged.

As an entrepreneurial type, working between art and design and business, I find the messages he offers very supportive of the way we have been working in design education for (in my experience) the past few decades. I'd encourage any design professional or business creative to read it.
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Most Recent Customer Reviews
4.0 out of 5 stars Makes you think
An eye opener on how to stimulate your brain. It moves you through all facets of your rigth brain's emisphere
Published 6 months ago by Fiorina
5.0 out of 5 stars Inspiring
The book is written in a very readable style and full of eye opening insights. Really makes you think about people and their way of responding in various situations.
Published 8 months ago by Short Supply
5.0 out of 5 stars The future
Loved this book-helps make sense of today and tomorrow! So much practical stuff that can be used with people of every age. Read more
Published 8 months ago by Mr pink
1.0 out of 5 stars A Whole New Mindless Page Filler
This book first came out in 2005 and was presumably written before that. All of the points in this book are common knowledge and accepted 7 years later. Read more
Published on 3 Jun 2012 by J. Axup
5.0 out of 5 stars Good buy
Great book and thought it was brilliant from the start. I only got it due to a lecture telling our class to but I'm now delighted I did. its a very good read. Read more
Published on 28 Feb 2012 by Fran
5.0 out of 5 stars Enlightening
I originally bought the audio book and was so impressed I bought the book...I sound like Victor Kiam. Read more
Published on 21 Jun 2011 by Lorraine
1.0 out of 5 stars Useless
conceptual rubbish at best. If you have done a design course you'll find this book useless there are no new concepts in it and nothing beyond common sense It makes you wonder if... Read more
Published on 22 April 2011 by Mr Carl
5.0 out of 5 stars Enjoyed every word.
Just what I needed. Very insightful and thought provoking. Will call you to action too.
Published on 1 Aug 2010 by Ian Musk
4.0 out of 5 stars It gave me that Eureka moment!
I read other peoples review's before I read the book, and would agree that Dan doesn't really tackle the subject of how the developping world will play catch up with many of the... Read more
Published on 15 Jun 2010 by Mr. Adrian Patterson
4.0 out of 5 stars Very instructional
You might not agree with the ideas but you have to agree with the evidence and facts ! brilliant book that puts lots of things in a different prospective and prepares you for the... Read more
Published on 12 Feb 2010 by Marthomas. F
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