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A very important, convincingly argued and mind-altering book. --Po Bronson - Author of What Should I do With My Life?
One of those rare books that marks a turning point, one of those books you wish you'd read before everyone else did. --Seth Godin - Author of Purple Cow and Free Prize Inside
One of those rare books that marks a turning point, one of those books you wish you'd read before everyone else did. --Seth Godin - Author of Purple Cow and Free Prize Inside
Product Description
If it s likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can, READ THIS BOOK. Lawyers. Doctors. Accountants. Engineers. That s what our parents encouraged us to become. They were wrong. Gone is the age of left-brain dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers creative and emphatic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn t. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.
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Most Helpful Customer Reviews
9 of 10 people found the following review helpful
Format:Paperback
James Watson who won the Nobel Prize for helping discover DNA called the human brain, "the most complex thing that we have discovered in the universe." Woody Allen called it "his second favourite organ." Daniel Pink's A Whole New Mind, is in many ways a seminal book. It builds upon the fact that a neurological Mason Dixon line divides the brain. The left brain is analytical. While the right brain is more creative. In this book, the author argues that the future will belong to the right brainers which means that the structured MBA, comp-geek will progressively become a no-brainer, so to speak. However, make no mistake; Pink's perspective is no complex cortex compilation. Instead, it's a racy read divided into two parts. The first is dedicated to Asia, Abundance and Automation (slight yawn) while the second part is devoted to the six senses that will be significant in the world of tomorrow. Filled with leads to brain tests and must read magazines, this book is delightful for anyone who wishes to know which minds will be the great minds of the future. The book is also peppered with some lovely quotes: "The guy who invented the wheel was an idiot. The guy who invited the other three was a genius." Or " He who laughs last, doesn't get it." A must read.
2 of 2 people found the following review helpful
Format:Paperback
As the internet plunges us into information overload, who's going to sink, and who'll swim? This book is a practical `how to' guide to the thinking skills which will help us to thrive in the 21st century.
As someone with an interest in metaphor (I'm the author of Clean Language: Revealing Metaphors and Opening Minds I'm delighted that several of his six themes - design, story, symphony, empathy, play and meaning - are closely related to metaphor and the right brain.
Pink `walks his talk' in that the book is well designed, making this a particularly enjoyable read. The storytelling style is bright and breezy, with plenty of illustrations and web links. All of that makes this a great way into `thinking about thinking' for beginners.
As someone with an interest in metaphor (I'm the author of Clean Language: Revealing Metaphors and Opening Minds I'm delighted that several of his six themes - design, story, symphony, empathy, play and meaning - are closely related to metaphor and the right brain.
Pink `walks his talk' in that the book is well designed, making this a particularly enjoyable read. The storytelling style is bright and breezy, with plenty of illustrations and web links. All of that makes this a great way into `thinking about thinking' for beginners.
1 of 1 people found the following review helpful
Format:Paperback
Pink's text, explaining the logical way by which we might better harness our approaches and to build on our understandings of how brainpower can help us to become more creative is well considered and easy to read. As designer it is easy to agree with many of the sentiments, though some of the more fine art comments could easily be challenged.
As an entrepreneurial type, working between art and design and business, I find the messages he offers very supportive of the way we have been working in design education for (in my experience) the past few decades. I'd encourage any design professional or business creative to read it.
As an entrepreneurial type, working between art and design and business, I find the messages he offers very supportive of the way we have been working in design education for (in my experience) the past few decades. I'd encourage any design professional or business creative to read it.
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Most Recent Customer Reviews
A Whole New Mindless Page Filler
This book first came out in 2005 and was presumably written before that. All of the points in this book are common knowledge and accepted 7 years later. Read more
Published 4 hours ago by J. Axup
Good buy
Great book and thought it was brilliant from the start. I only got it due to a lecture telling our class to but I'm now delighted I did. its a very good read. Read more
Published 3 months ago by Fran
Enlightening
I originally bought the audio book and was so impressed I bought the book...I sound like Victor Kiam. Read more
Published 11 months ago by Georgina Shaw
Useless
conceptual rubbish at best. If you have done a design course you'll find this book useless there are no new concepts in it and nothing beyond common sense It makes you wonder if... Read more
Published 13 months ago by Mr Carl
Enjoyed every word.
Just what I needed. Very insightful and thought provoking. Will call you to action too.
Published 22 months ago by Ian Musk
It gave me that Eureka moment!
I read other peoples review's before I read the book, and would agree that Dan doesn't really tackle the subject of how the developping world will play catch up with many of the... Read more
Published 23 months ago by Mr. Adrian Patterson
Very instructional
You might not agree with the ideas but you have to agree with the evidence and facts ! brilliant book that puts lots of things in a different prospective and prepares you for the... Read more
Published on 12 Feb 2010 by Marthomas. F
Absolute nonsense that is nothing but illusary concept
This book is interesting as long as you approach it as absolute fiction which is the limit of it's reach. Read more
Published on 15 Jan 2010 by Mr. D. B. Rogers
Thought Provoking
A found this book interesting and thought provoking and immediately found I was referring to it in my teaching.
Published on 31 Dec 2009 by Sean Brown
A must read for managers and HR
I believe this book explaines fantastically how the world is evolving, using a perfect metaphore about our brain sides. Read more
Published on 12 Dec 2009 by Dr. M. Ruffo
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