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A Whole New Mind: Why Right-Brainers Will Rule the Future Paperback – 17 Apr 2008

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Product details

  • Paperback: 288 pages
  • Publisher: Marshall Cavendish; New Edition 2008 edition (17 April 2008)
  • Language: English
  • ISBN-10: 1905736541
  • ISBN-13: 978-1905736546
  • Product Dimensions: 13.1 x 2 x 19.6 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: 12,375 in Books (See Top 100 in Books)

More About the Author

Daniel H. Pink is the author of four provocative books about the changing world of work -- including the New York Times bestsellers, A WHOLE NEW MIND and DRIVE, which together have been translated into 27 languages. Described by the Financial Times as "rapidly acquiring international guru status," Pink lectures on business, innovation, and economic transformation to corporations and universities around the world. He held is last "real job" in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

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Review

A very important, convincingly argued and mind-altering book. --Po Bronson - Author of What Should I do With My Life?

One of those rare books that marks a turning point, one of those books you wish you'd read before everyone else did. --Seth Godin - Author of Purple Cow and Free Prize Inside

From the Inside Flap

"A breezy, good humored read... for those wishing to give their own creative muscles [a] workout, the book is full of exercises and resources."
- Harvard Business Review

"Right on the money... If Daniel Pink is correct about the 21st-century workforce, then all those college majors that cause parents to grimace (art history? philosophy?) will gain newfound acceptance."
- US News and World Report

"Well-researched and delightfully well-written... laced with humor and profound insights ... Pink has done a masterful job using both sides of his brain."
- Ft. Worth Star-Telegram

"Will give you a new way to look at your work, your talent, your future."
- Worthwhile Magazine --This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Trinny on 21 Mar. 2013
Format: Paperback Verified Purchase
The point the author makes is solid, but this could have been an essay or a long article. I believe on some level that the author is absolutely right, to thrive and succeed today, we need to think differently about our career than our parents did and make a living producing work that can not be outsourced. The portfolio exercises are fun Edward de Bono derivatives, a couple of writing and drawing challenges were genuinely fun and surprising. However - in my view we will always need people who choose the "traditional" career paths, as they are often the ones who can build scalable businesses. We cant all work in service businesses, cutting each others hair, polishing each others shoes, doing each others advertising campaigns. Moreover, this kind of book will always be preaching to the choir. A programmer, doctor or solicitor is unlikely to prioritize time to read this book, and thus, this is a book for people already working in the creative right-brained field of business, giving themselves a self-congratulatory pat on the back for being smart enough to choose a right-brained career path. (Myself included. :)I would have given more stars, but the chapters kept losing me for lack of succinctness, the same points are made many times and from many angles. This is of course the mark of a well researched and intelligent piece of work, but I would have enjoyed a tighter edit more.
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17 of 19 people found the following review helpful By Swapan Seth on 28 Feb. 2007
Format: Paperback
James Watson who won the Nobel Prize for helping discover DNA called the human brain, "the most complex thing that we have discovered in the universe." Woody Allen called it "his second favourite organ." Daniel Pink's A Whole New Mind, is in many ways a seminal book. It builds upon the fact that a neurological Mason Dixon line divides the brain. The left brain is analytical. While the right brain is more creative. In this book, the author argues that the future will belong to the right brainers which means that the structured MBA, comp-geek will progressively become a no-brainer, so to speak. However, make no mistake; Pink's perspective is no complex cortex compilation. Instead, it's a racy read divided into two parts. The first is dedicated to Asia, Abundance and Automation (slight yawn) while the second part is devoted to the six senses that will be significant in the world of tomorrow. Filled with leads to brain tests and must read magazines, this book is delightful for anyone who wishes to know which minds will be the great minds of the future. The book is also peppered with some lovely quotes: "The guy who invented the wheel was an idiot. The guy who invited the other three was a genius." Or " He who laughs last, doesn't get it." A must read.
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28 of 32 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on 21 Mar. 2006
Format: Hardcover
Ever since Peter Drucker pointed out that the future performance of organizations in the developed world would be in the hands of knowledge workers, we've been blessed with an understanding that the dominant economic focus can shift rapidly into new directions. Prior to that, the industrial age had lasted for over two centuries. The agricultural age that preceded it lasted several thousand years, and the hunter-gatherer age had lasted even longer.
What is the conceptual age? It's a time when due to applying all of our brain's many functions and the many advances of technology that we enjoy, a person can imagine totally different ways to serve and entertain others. Imagination is the limit.
A number of people have preceded Mr. Pink's message in partial ways such as those who have written about the entertainment economy, works about serious play, cataloguers of storytelling best practices and those who consider emotional intelligence.
But I think Mr. Pink's concept is both bigger and more accurate than that which has preceded this book. Most methods of making improvements only harness parts of our capabilities and serve only parts of our needs. Anyone who has sat in a traffic jam recently realizes that. What good is s beautiful sports car if traffic is bumping along at 10 mph? Put that same driver into a Grand Prix simulator, and the person comes alive in a way that's almost beyond belief.
Mr. Pink points out six key opportunities to supplement traditional, linear thinking. These are design, story, symphony (integration of disparate elements), empathy, play and meaning.
I think, however, that Mr. Pink is wrong about these being the primarily undeveloped senses.
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2 of 2 people found the following review helpful By Dr. Andrew Penaluna on 23 April 2009
Format: Paperback
Pink's text, explaining the logical way by which we might better harness our approaches and to build on our understandings of how brainpower can help us to become more creative is well considered and easy to read. As designer it is easy to agree with many of the sentiments, though some of the more fine art comments could easily be challenged.

As an entrepreneurial type, working between art and design and business, I find the messages he offers very supportive of the way we have been working in design education for (in my experience) the past few decades. I'd encourage any design professional or business creative to read it.
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2 of 2 people found the following review helpful By JulieS on 2 Aug. 2008
Format: Paperback
A Whole New Mind: Why Right-Brainers Will Rule the Future

This is an outstanding book. It is entertaining and easy to read. At the same time, it is very insightful and stimulating. I have read many books on the future of work and this stands out as one of the best. Many business books can be dry and intense or fluffy and nebulous. This one is well researched and well written. After reading this book, I bought all of Daniel Pink's books and every one is great. Highly recommended!
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