If it s likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can, READ THIS BOOK. Lawyers. Doctors. Accountants. Engineers. That s what our parents encouraged us to become. They were wrong. Gone is the age of left-brain dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers creative and emphatic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn t. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.
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A very important, convincingly argued and mind-altering book. --Po Bronson - Author of What Should I do With My Life?
One of those rare books that marks a turning point, one of those books you wish you'd read before everyone else did. --Seth Godin - Author of Purple Cow and Free Prize Inside
One of those rare books that marks a turning point, one of those books you wish you'd read before everyone else did. --Seth Godin - Author of Purple Cow and Free Prize Inside
About the Author
Daniel Pink is the author of the acclaimed bestseller Free Agent Nation. A contributing editor at Wired magazine, he has also written on work, business and politics for The New York Times, Harvard Business Review and Fast Company. He lectures around the world on economic transformation and business strategy.
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The first thing they do is attach electrodes to my fingers to see how much I sweat. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The first thing they do is attach electrodes to my fingers to see how much I sweat. Read the first page
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13 of 14 people found the following review helpful
By Swapan Seth
Format:Paperback
James Watson who won the Nobel Prize for helping discover DNA called the human brain, "the most complex thing that we have discovered in the universe." Woody Allen called it "his second favourite organ." Daniel Pink's A Whole New Mind, is in many ways a seminal book. It builds upon the fact that a neurological Mason Dixon line divides the brain. The left brain is analytical. While the right brain is more creative. In this book, the author argues that the future will belong to the right brainers which means that the structured MBA, comp-geek will progressively become a no-brainer, so to speak. However, make no mistake; Pink's perspective is no complex cortex compilation. Instead, it's a racy read divided into two parts. The first is dedicated to Asia, Abundance and Automation (slight yawn) while the second part is devoted to the six senses that will be significant in the world of tomorrow. Filled with leads to brain tests and must read magazines, this book is delightful for anyone who wishes to know which minds will be the great minds of the future. The book is also peppered with some lovely quotes: "The guy who invented the wheel was an idiot. The guy who invited the other three was a genius." Or " He who laughs last, doesn't get it." A must read.
8 of 9 people found the following review helpful
By E. Daniel
Format:Hardcover
Thanks to Chris Heuer advertising the fact this was his current book I decided to give it a spin.
Being at the cutting point of where this book starts I was very keen to compare Daniel's views with my own. On the whole he's absolutlely spot on about the truths of globalisation and what that means to labour markets in the western world.
My concern however is that Daniel has highlighted a solution to competing against Asia which might well be taken as an assumption that these skills won't be replicated with ease by the western world's key competitors : India and China.
I think the book needs to be read by anyone who is at risk of being commoditized by either technology, offshore markets or competitor products that take market share from you because of your weakness in design. Daniel very clearly justifies the reality of these weaknesses for many westerners - I just don't know if I can believe that his solution of 'six senses' will be enough to maintain competitiveness in these times of change. However, that said there is no reason why one should not use ALL the tricks 'in the book' especially the ones in this book ;-)
2 of 2 people found the following review helpful
By Trinny
Format:Paperback|Amazon Verified Purchase
The point the author makes is solid, but this could have been an essay or a long article. I believe on some level that the author is absolutely right, to thrive and succeed today, we need to think differently about our career than our parents did and make a living producing work that can not be outsourced. The portfolio exercises are fun Edward de Bono derivatives, a couple of writing and drawing challenges were genuinely fun and surprising. However - in my view we will always need people who choose the "traditional" career paths, as they are often the ones who can build scalable businesses. We cant all work in service businesses, cutting each others hair, polishing each others shoes, doing each others advertising campaigns. Moreover, this kind of book will always be preaching to the choir. A programmer, doctor or solicitor is unlikely to prioritize time to read this book, and thus, this is a book for people already working in the creative right-brained field of business, giving themselves a self-congratulatory pat on the back for being smart enough to choose a right-brained career path. (Myself included. :)I would have given more stars, but the chapters kept losing me for lack of succinctness, the same points are made many times and from many angles. This is of course the mark of a well researched and intelligent piece of work, but I would have enjoyed a tighter edit more.
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Most Recent Customer Reviews
1.0 out of 5 stars
cooler hype than it deserves
This book is sold as revolutionary. All it takes to write the same stuff is eyes and ears open. Then YOU TOO could have written this best-seller and retired in Palm Springs,... Read more
Published 2 months ago by Willy the Bruce, ehemals Das Licht Heidelbergs
1.0 out of 5 stars
A Whole New Mindless Page Filler
This book first came out in 2005 and was presumably written before that. All of the points in this book are common knowledge and accepted 7 years later. Read more
Published 11 months ago by J. Axup
5.0 out of 5 stars
Good buy
Great book and thought it was brilliant from the start. I only got it due to a lecture telling our class to but I'm now delighted I did. its a very good read. Read more
Published 15 months ago by Fran
5.0 out of 5 stars
Enlightening
I originally bought the audio book and was so impressed I bought the book...I sound like Victor Kiam. Read more
Published 23 months ago by Georgina Shaw
1.0 out of 5 stars
Useless
conceptual rubbish at best. If you have done a design course you'll find this book useless there are no new concepts in it and nothing beyond common sense It makes you wonder if... Read more
Published on 22 April 2011 by Mr Carl
5.0 out of 5 stars
Enjoyed every word.
Just what I needed. Very insightful and thought provoking. Will call you to action too.
Published on 1 Aug 2010 by Ian Musk
4.0 out of 5 stars
It gave me that Eureka moment!
I read other peoples review's before I read the book, and would agree that Dan doesn't really tackle the subject of how the developping world will play catch up with many of the... Read more
Published on 15 Jun 2010 by Mr. Adrian Patterson
4.0 out of 5 stars
Very instructional
You might not agree with the ideas but you have to agree with the evidence and facts ! brilliant book that puts lots of things in a different prospective and prepares you for the... Read more
Published on 12 Feb 2010 by Marthomas. F
1.0 out of 5 stars
Absolute nonsense that is nothing but illusary concept
This book is interesting as long as you approach it as absolute fiction which is the limit of it's reach. Read more
Published on 15 Jan 2010 by Mr. D. B. Rogers
4.0 out of 5 stars
Thought Provoking
A found this book interesting and thought provoking and immediately found I was referring to it in my teaching.
Published on 31 Dec 2009 by Sean Brown
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